Where the customer issued a niche theatrical vintage T-shirts that say things without considering the market

April 6, aged issued a microblogging: "tomorrow, where the customer about all the rumors and abuse,play Baby Games it vanished, all the support and encouragement are feeling joy," also posted three creative pattern, respectively with Marquez, Mu Dan and Zhang Ailing sentences. I had just bought a Weibo channel branding do, not enough time in the street put up huge advertising, vintage did not think, where the customer suddenly erupted like a return to the popular business when for the first time. Media, friends nostalgia, users return ...... first day of sales where Keguan networks increased three times, the next day on Friday, sales rose to a five-fold. This three T-shirts come out, dating back to last December 20 morning rain. 8:30 in the morning, aged in Shanghai, is destined for travel Hongqiao Railway Station, that the world is a sort of a small rain, look outside from the window, he took a picture made by a micro-blog, only 9 words: "rain gurgling, like living in the stream." this is the first phrase of "the little reunion" in a paragraph of text, as well as the famous last part. Soon, dozens of comments appeared on Weibo, many users connected to the next sentence:. "Rather it rains every day, that you do not come because of the rain." Obsession, there must be echoed. Returned to Beijing from Shanghai, started planning theatrical vintage T-shirts, a few months thereafter, he took out his favorite three writers - Zhang Ailing, Mu Dan Marquez text, to find designer Zhou Nan designs, collision printed program ...... "Frankly, I secretly make a wish, where customers want to create a new brand, but did not expect to be able to progress so fast." Vintage said, "Soon, you will see the streets of Metro stations, everywhere Where the customer is. the difference is that this accidental comeback works, 100% is a personal hobby, 0 is considered the market. " Comeback was a success, but people seem more concerned about where he would go the past two years. Which is part of the aging is play Dog Games not willing to say. "To see previous pictures, I feel really annoying." As we all know, in the old age of 38 after the creation of any customer brand, we experienced a roller coaster of successes and failures. Where the customer was founded in 2007, in 2010, "Where the object" ad sweeping the streets, where customers suddenly became popular, when revenue exceeded 20 million, the rapid rise in the status of the entire industry. The next year, where passengers began a frenzied expansion, set turnover target to 60 billion yuan, three times the previous year, and subsequently continue to overweight, adjusted to the annual 10 billion yuan. Within a few months, new factories and production lines, hundreds of new employees, the team expanded to 1.3 million ...... So far, small fresh all passengers in the management out of shape. Wrong in what? Wrong too fast, too wrong greed. Aged said. During the interview, he several times to deny their own language to describe a past period. "I saw on the board with their own media in 2013 Nazhen photos, and feeling how this person so annoying, I do not like to be friends with such people." Today, standing back at the beginning, vintage still feel a little scary. In 2011, a company born in 1988, aged employees to report their own when the world is 80 million single. "80 million alone! What is the concept? A 23-year-old child can do to really decide? This figure he had no concept." This is just a microcosm of where the customer was expanding out of control. For aged himself, it is the bloody lesson. That year, 3.2 billion yuan in revenue, up 60% over last year, and though the previous 300%, but is still a steady growth rate. But blind expansion led to decline in quality, customer churn, inventory backlog, the year where the customer's stock more than 1.4 billion yuan, a loss of nearly 600 million yuan. July and August 2015, where customers pay off ten billion debt, so that the media and peer surprised. But for the aged, the more important thing is to figure out where the problem is, how to improve product quality. "Not for the brand, which is a matter of dignity." In fact, before the "second pioneering", many people tried to persuade aging creating a brand new again, without having to carrying "old wounds" start. But he did not listen before, "this thing off of dignity, a matter of dignity, ah, a matter of dignity." Two years old in fact only one thing - change the quality of all the customers. Once, old founder of the "book" and "Book Review Weekly," is followed by Joyo, my friends network and the creation of all passengers.play Cat Games Where the customer selling clothes, but he did not make clothes, always someone around to remind, it is better to find a professional who knows to do. These words logic smooth, irresistible. However, when the influx of professionals in the country where the customer, its quality was out of control. why? Vintage deep in thought, "I do not know why," quiet moment, he said, "because the speed is too fast." A person's energy is limited, can make a piece of clothing Seiko slowly, if overloaded, in order to complete the task, only fool. In fact, Beijing Chinese Commercial News reporters Zai Shideng and Hou Caifang vintage, 10th floor conference room to see the two side by side cartons pile of clothes, turn two pile of clothes left Armani men's coat, the right is where the different models of off jacket, collar hung big labels that read some data. Imagine, now aged for dedication to quality. Two years, three vintage clothing factory went to Vietnam, visiting Japanese master Ji Guowu shirt, nice shirt in the end to see what is produced. "I used to wear canvas shoes where customers, there are three feet is ground bleeding, these shoes I gave to throw," said the aged, "now running 10 kilometers a day, wearing all passengers, is to test the good wear." "50% growth control, no longer chasing KPI" The "re-start", took out a small minority of literary and artistic works T-shirt, quite surprising. People always like to push down effect from the commercial entrepreneurial motivation, but in fact, a lot of good entrepreneurs come from personal preference or paranoia, such as Steve Jobs of Apple, Amancio Ortega of at ZARA, Andy Grumman Roof of Intel ...... Why is Art T-shirts? For business location or personal interest, the balance tilted ends what? The answer is quite surprising: 100% out of personal interest, business goals is 0. This series, he did not seriously guest cluster analysis, thought can sell it, just know that there was a group of people will like it. He was worried, how to push Mu Dan poems do not know him, but poetry itself is a universal language, like "God only knows how much I love you" this sentence, everyone can understand. "I get up really quickly, so I have to constantly remind myself to slow down," for 4--5 years to maintain 30% -50% growth rate is very fast growing. Today no historical burden, capital adequacy, reliable partner, capable team, even T-shirts have enough pricing 68 dollars profit, financing no need, "now can not find a reason to burn." "Where the customer the first time in the recent rapid growth in three years, or even out of stock, much like 2008--2011 Nian would feel that now I'm most afraid of is play Girl Games own, afraid that they deform and return to the previous data that supremacy. mentality. "