HTC best bet VR This is a blog "virtual" or "reality"?

April 26, HTC held VR China strategy and the ecosystem of the General Assembly in Beijing. Entire conference hall full of play Anna Games people, many people even Zhanzhao Ting finished conference, the industry's enthusiasm for VR is evident. The most important issues today HTC announced the global launch of projects to support entrepreneurial team VR --Vive X Accelerator program. HTC Cher Wang, chairman expressed, HTC is fully devoted to the development of VR industry and eco-enterprises, which will be the first accelerator program set up in Beijing, Taipei and San Francisco, with plans to invest $ 100 million fund cultivation. HTC-ditch effort VR bet this is a "virtual" or "reality"? HTC Cher Wang, chairman and CEO of speech. According to HTC introduces, through this program will provide a variety of tools and professional guidance for developers and start-up team to help the most promising development team and the rapid development in the global market place. Excellent VR products will also have the opportunity to work directly with Vive and get promotion. Meanwhile, Cher Wang, the past two years as the most favorite products, HTC Vive officially on sale in the mainland, the price is 6888 yuan, covering including Jingdong, Lynx, United States (microblogging), Suning and other online and offline channels. There are indications that, HTC has tilted towards internal resources in VR services. While accepting interface news reporters interview, HTC VR China general manager and deputy general manager Graylin new VR technology sector Baoyong Zhe denies, and said the mobile phone business with VR services are equally important, but the real action and the parties HTC speech point of view, VR business position in HTC interior has as much or even more than the mobile phone business. The reason is simple: HTC phones hard to sell. The past two years, HTC has continued despite the introduction of new models, but due to weak product innovation, and competition in the major domestic manufacturers Samsung and Apple is falling behind in the wind, and now lead the global smartphone market share of only 1% of the poor, not even as Taiwan manufacturers ASUS. So in fact HTC's mobile phone business has been marginalized, the gradual loss of space for survival and development. Twilight smartphone HTC serious drag on overall business performance. According to HTC recently released results, its fourth-quarter 2015 revenue of NT $ 4.2 billion, or about 840 million yuan, the highest in nearly 10 years and 2 month low, down 35%, down 55%. Throughout the past two years, HTC earnings, revenue also dropped lower and lower. 12th of this month, HTC worldwide released its annual flagship phone HTC 10, but only because the National Bank Edition castrated (weakened global version of Qualcomm Xiaolong 820 Xiaolong 652) caused some people Tucao its "discriminatory domestic outside consumers' attention, this model in the domestic market was quite small. And take this somewhat discriminatory product strategy seems to be understood as HTC phones are the limited resources into overseas markets, but in the mainland China market, a strategic retreat. But VR market faced the situation is completely different. Since last year's MWC and since Valve (the famous "Half-Life" game developers) jointly launched HTC Vive, around VR Business HTC has been in Beijing, Shanghai, Shenzhen held a number of Developer Summit and invited various media reporters and gamers conducted several rounds of VR-site experience. After a lot of warm-up work, HTC Vive Open in February 29 global sale, $ 799 HTC Vive ten minutes it sold 15,000 units, far exceeding the expectations of HTC. Because the pre-than-expected performance, even if earnings less than ideal, HTC shares still soared 21% in the next two play Dora Games days, the highest since June 2015. Science and technology circle the VR industry generally optimistic, investors are confident of HTC Vive reasons. According DigiCapital forecast 2020 global VR market will reach $ 120 billion. Yesterday in the General Assembly on Graylin also expressed its "post-phone era", "VR dynasty" vision. He believes that the virtual reality equipment sales over the phone will be in four years, the future of this market will be more than 110 billion US dollars. "HTC VR partner is not limited to games, entertainment, and more, including real estate, education, healthcare, and retail market size of up to 30 billion dollars." Graylin said with enthusiasm. In order to join ranks and work together to promote the overall development of the enterprise sector VR, VR expand new areas and ways to integrate even more advantages to cultivate resources to set up their own camp or VR ecology, HTC for this set up a "virtual reality Asia industry Alliance. " Valve, Warner Brothers, Ali Baba, NVIDIA (NVIDIA), AMD, Youku, love Fantastic Art, Shun network technology and other 13 "councilors" encompasses chip manufacturers, content distributors and sales channel partners. Specifically, in addition to hardware partners of NVIDIA, AMD, Youku, love Fantastic Art will make video content development and distribution, Lynx, Gome (microblogging), Lynx, Jingdong and Suning Tesco will cooperate with HTC selling Vive helmet. HTC has been able to spread so bold cooperation, and obtain the trust of many partners, largely because of VR in the domestic market, we have not been able to challenge with competitors. Although the fierce competition on the global market VR products, but in addition to HTC Vive, the other two will be recognized Oculus Rift VR giant Sony PS VR product promotion and not for distribution in the Chinese market. And many domestic manufacturers was unknown VR head, high-end products from the technical level there is a certain distance.play Cooking Games In fact, immersion, handling and processing of the picture anti-vertigo have reached the top level, HTC Vive user experience is regarded as one of the best VR products. But having said that, ahead of HTC VR is not a smooth sailing. First, create VR most ecologically important part - the developer is not HTC's strengths. On the one hand, HTC and Valve's cooperation is not exclusive, currently Valve also provide game content OculusRift. According to the developers for 2000 related to the investigation from the GDC show, the majority of developers to develop applications Oculus VR as the platform of choice, accounting for 19%, followed by Samsung Gear VR of 8%, Google (microblogging) Cardboard of 7%, HTC Vive and Sony 6% each. Meanwhile Most good VR content developers are currently abroad. This is why HTC eager to launch "Vive X Accelerator program," eager to cultivate domestic VR development efforts of reason, in order to attract more talented developers to join, in addition to financial support outside the accelerator, HTC has launched its own application store Viveport, and commitment It will be taken into thirty-seven principles and developers. Secondly, HTC Vive price is not close to the people, the market can support HTC Vive computer does not have many, many users want to experience PC also needs to be upgraded, so the buying experience HTC Vive threshold compared Cardboard, Samsung Gear and other products to high . Graylin this interface to news reporters that, in fact Vive sales prices well below the price of expert advice, and in order to allow more people to experience products they do not rush to make money on the hardware. "Good pre-sale situation in fact shows that our target audience for this price is acceptable." Graylin said. Finally, HTC Vive though has become a hot topic, but can be expected size of the market point of view, Vive certainly not help HTC revenues out of trouble in the short term. Of course, all these difficulties will not hinder Cher Wang of HTC Vive as a company under the focus of development. Earlier in an interview, Cher Wang said: "The smart phone is important, but a natural extension to other devices is more important, such as extending virtual reality and wearable hope the next few years we talked about virtual reality on a first name. referred to HTC, we all think it is a VR giants. " In line with the development of HTC Vive, HTC has implemented an organizational structure to adjust the overall restructuring plan,play Baby Hazel Games the business about the HTC VR split rumors have been continued.