Huawei has been the face of millet have occupied the domestic market, TCL how breaking up?

TCL as the most important conference of the year, TCL new spring conference held in Shenzhen today,play Frozen Games but as one of the main business TCL TCL Communication's mobile phone products, but did not become a major role in the conference. This TCL Group Chairman, CEO Li Dongsheng (microblogging) explained, "the phone did last year is not very good, the phone TCL Chinese team made a major restructuring, the phone may not be as focused on the team released in the spring, because they need more time to China re-planning business strategy, re-define the product. " March 28, TCL Group has released its annual report for 2015, the report shows that in fiscal year 2015 TCL Group achieved operating income of 104.579 billion yuan, an increase of 3.51%. But apart from the financial holding group, and substantial growth in net profit net profit up slightly KONE electronics business growth, other operational net profit are different degrees of decline. TCL last year's earnings described as mixed, strong overseas business development momentum, but relatively weak domestic business, multimedia business showed growth, but profitability has fallen significantly. In the case of both the main business of weak growth, TCL will be under greater pressure. On to Kong for the conduct of the TCL, finding as soon as possible to lead the entire group continues to grow new engine is the biggest challenge that lies ahead. In today's new spring conference, TCL measures to reverse the situation has been tracked. TCL reforming the domestic mobile phone business TCL for the different performance in the domestic market and overseas market, Mr. Li's view is that, TCL Multimedia performance play Barbie Cooking Games was good last year, the domestic color TV market share is growing, but the poor performance of the mobile phone business in the domestic market, in the past few years, the mobile phone business in China to come to a relatively large change. In the spring, new conference today was Li Dongsheng, TCL Communication has placed reforming domestic business leader Yang extension TCL COO and president of communications in China, he released a new strategic plan in China: TCL Communication in China will use the symbol TCL + V (victory) implication of the new brand concept - "Tout Comme La Vie like life" and a comprehensive transformation from product, price, channels and brands, enhance TCL communication products in China market competitiveness. Specific, the "virtue of the system international operations capabilities, high-quality manufacturing capabilities, rich patent reserves, go hand in hand carriers and open channels of market framework, increasingly sophisticated Internet applications and service system, flat and efficient management operations team, to develop Chinese market." TCL Communication has long faced wall flower wall incense embarrassing situation, which Li Dongsheng said, "TCL in China would be the first to succeed in a global success, communication same is true in the Chinese market need to rebuild TCL Mobile's competitiveness." The TCL Communication published in the domestic market development strategy, at least compared with the previous have a more clear direction. That "market operators and open channels of hand", "Internet applications and services to improve the system," "management operations team flat" and other specific measures to TCL Communication is at the confusion of terms is a good news. However, competition in the domestic mobile phone market is fierce, before the millet, after Huawei, and hammers, Lenovo and other manufacturers are also trying hard, TCL Communication in the Chinese market to open up the situation a lot of difficulties. Li Dongsheng said, "I hope that after three months in China have a new smart phone products are served." Maybe three months later, the New Deal domestic market TCL Communication will usher test whether the work. TV business bet quantum dot Despite the drop in net profit last year, TCL Multimedia business seriously, but Li Dongsheng more attention to growth in TV business. In his view, the domestic market is fiercely competitive situation, the market share of last year's TV business in the Chinese market is still growing, with performance in the first quarter of this year, the TV business still maintain a growth trend. But despite the TV business growth is good, but profitability was as thin as paper. Calculated according to the media, TCL each sold a TV, a profit of only 1.5 million. In this regard, TCL also mentioned in the earnings report, TCL Multimedia Electronics will continue to optimize the product mix and sales channels as a priority, strengthening the innovation capacity of technology products, improve operational efficiency, to further consolidate and enhance the TV market share. The spring on the new conference, the high-end product line Quantum Dot TV to become the absolute protagonist. According to reports, the release of QUHD TV quantum dot TV TCL launched a new high-end product line, "in the color display and other key areas beyond the OLED". In terms of TCL, QUHD TV quantum dot TV meaningful two aspects, one high-end products are likely to enhance the profitability of the TCL TV business; on the other hand, the current color TV industry is to compete for the next generation of technical standards, TCL selected to quantum dots hold technical positions. TCL Multimedia CTO Chenguang Lang, currently the QUHD TV TCL quantum dot TV has formed a complete product portfolio by X, C constitute two major product lines. However, compared with the new, TCL quantum dot technology is more noteworthy progress in printed display layout and art.play Angela Games Li Dongsheng has been introduced, "We think the next generation of display products, the core technology may be printed display technology." To this end, TCL Group's Shenzhen Huaxing Electronic Technology Co., Ltd., Tianma Microelectronics Co., Ltd. jointly funded the establishment of the China Guangdong-printed display technology Ltd., focused on display technology research and development. Of TCL, the vertical integration in the industry chain is its greatest advantage. Chenguang Lang introduction, TCL quantum dot material has been synthesized, a quantum dot printing device, printed display technology, G4.5 printed display platform, G8.5 printed display platform to get the five most layout. Huaxing Power concentrating on the "technical + small screen" The main push quantum dots may be more than the meaning of the TCL to consolidate the development of multimedia services, it has a positive impact on improving core technical capabilities Huaxing power of quantum dot TV, put the printed display technology. In the complex business of TCL, TCL Multimedia business is always the bulk of revenue, in the multimedia business, mobile communications business revenue contribution and Huaxing power in second and third. Although multimedia services for the TCL Group, the bulk of revenue, but its profit contribution to the Group's ability has declined, while TCL Huaxing power has become the main source of profit. But TCL Group's cash cow head this now tired at the beginning of this year, the report shows, fiscal 2015 sales of Love star power 18.028 billion yuan, an increase of 0.36%, but net profit fell -14.95% decline significantly. Li Dongsheng in this previous interview, said, "From the beginning of the second half, the entire macro is not too good, whether it is China's market demand, or the overseas market demand." Li Dongsheng summary of reasons, in addition to the macroeconomic environment, the domestic market competition outside, TCL itself, there is another core competence is room for improvement: "We have no advantage on how to enhance the core competence core competence is to achieve contrarian. an important method of growth. " Perhaps the main printed display technology Huaxing power to enhance the core capabilities a try. In addition to increasing investment in core technology, the first domestic LTPS6 Huaxing power generation line has also been put into operation, 6 Wuhan Huaxing power generation line is mainly used in the production of high-end smart phone screen. Project a design capacity of 30,000 / month, the output value of over ten billion yuan. 6 Wuhan Huaxing Power generation line operation, originally meant only have the right to speak in the big screen TCL will reach the small screen battlefield, while Wuhan 6 Line started, TCL chairman Li Dongsheng has announced Huaxing Electric has now entered the era of the small screen. 6-generation line of production also means that TCL to establish a more complete industrial chain. TCL Communication executives had also said, TCL Communication will be an important customer 6 generation line. Small screen production line as well as investment in technology, ability to contribute cash will probably Huaxing power stabilized. Li Dongsheng had also expected this year, the liquid crystal panel industry tends to severe, because overall demand is expected to play Dora Games reach "10 individual points and 11 Apple Apple is not worth the time, 10 points and nine individual apple when it valuable, it is now 11 the personal 10, when Apple, who wants to sell a few, is the case. " "But on our part, the LCD panel industry has reached the bottom, and then also unlikely to go bad." Li Dongsheng future competitiveness Huaxing power confident, "China Star in this regard was walking in front, in the industrial capacity Chinese manufacturing has been reached on the 2025 prototype. "