Ecological chain millet Status: two hardware companies to invest 55 cast four unicorn

In the past more than two years, we have seen more than 600 teams, 55 investment companies,play Olaf Games of which more than 30 are zero-based startups. In the CIC, at present there are 20 companies have released products, which 20 middle-aged company revenue more than 100 million yuan has seven, more than one billion yuan has two. In valuation theory, more than $ 1 billion in companies, including China Unicorn meters of Science and Technology, purple science and technology and other four companies. This is the latest ecological chain millet surrender the respondents. Although Lei Jun (microblogging) had announced a hardware-centric company invested 100 ecological chain, it is anticipated that the rate of investment in the ecological chain millet has started to slow down, the total number of future ecological chain will cast less than 100. Companies from the initial rush, the investment slowdown, to help the development of the company, and now has been part of the ecological chain millet companies can consider withdrawing. Millet science and technology co-founder, vice president, head of the ecological chain millet Liu (microblogging) yesterday in an interview Artesyn Technologies interview that if you want a highly concentrated ecological chain millet vocabulary before 2014 mainly "incubator", 2015 is the "boost", and this year are the "platform." Compared to fund more like an incubator Liu said that in the past two and a half years, the development of the ecological chain originally thought it would be faster than millet. "In 2014, the slogan was raised by Ray always called rob company, give us a quick layout millet ecosystem a great opportunity. We were out of 20 engineers from the company, complete with engineers way to do investment." Liu said at the time millet ecosystem set a train of thought, so that engineers from a product point of view the company through communication with our team, to understand the company for the future direction, so engineers do intelligent hardware investment is more appropriate than traditional investors, because investors are from the data, trends and products from the engineers to see. In addition to investment millet, Lei Jun individual private equity capital will be along in which plays a very important role. Millet cast demons ecological chain enterprises, including acoustic, Chinese rice science and technology, science and technology have a purple along the figure. At present, investment in the ecological chain millet around the following six main directions: 1, mobile phone accessories, such as mobile phone headsets, mobile power, Bluetooth speakers; 2, intelligent wearable devices, such as millet bracelet, the future will also introduce millet smart watches; 3, the traditional white of intelligence, such as water purifiers, water purifiers; 4, high-quality manufacturing resources; 5, geeks Coldplay products, such as car balance, the future will introduce millet 3D printer; 6, life class manner, such as millet strip. On investment criteria, millet and traditional fund mainly to see the team and the direction is not the same, millet ecological chain enterprises selection method is as follows: First, the company is doing is a category of products that the market is large enough; second, existing products have significant pain points and deficiencies; third, the company's products can be made to chase fans. In line with the propagation properties of the Internet; fourth, the company's products to comply with millet user base; Fifth, the team strength to be strong enough. This team is a "chopper" do "kill a chicken," the little things; the sixth, with millet team must have common values. It is reported that, in addition to outside investment unlike traditional investment, ecological chain millet exit play Talking Angela Games mechanism is not the same. Fund a company to have the LP account, you need to exit the investment millet ecological chain as a strategic alliance, the equivalent of an incubator. "Millet is not concerned itself to exit. To avoid this we become a team ROI team, we want to pursue all together whether to make the best products of the ecological chain has no value. Later, the introduction of new investors will ponder exit mechanism. " Liu said that when the company grew after the ecological chain, it may be other companies to buy out, millet is willing; the future, if these companies grow up again, there could be a gem or A-share listed companies, millet am willing; if ecological chain millet several companies merged to become big companies in this field is relatively influential, millet have no opinion. "Millet theory falters intervention future direction of these companies, because all companies are independent. The reason we invest it for the two sides to establish a blood relationship. These companies do not we invest in return for investment purposes, but to these companies with valuable millet descent, we were good product. " Low-priced products but still profitable Due to high cost of millet brand to give people the impression that has been ingrained, so many people believe that the ecological chain millet company's products can not be profitable. But in fact, millet ecological chain enterprises has more than profitable. Demons acoustic founder and CEO Xieguan Hong told Artesyn Technologies, as a headset for the production of millet provide ecological chain enterprises, since its inception after the acoustical demons soon became profitable. There are demons acoustic insiders said the company will be landing three new board is expected within the year. Liu also pointed out that the ecological chain millet product is not a zero margin, in fact, is still profitable. Then its profits come from? Liu said that this is because the use of global resources millet ecosystem to help these companies improve its efficiency, such as its supply chain advantage. "When a company is in the tens of billions of water when, will affect the global supply chain system. The reason why the product is very expensive for a small company, because its supply chain is not straightened out. Millet with our supply chain advantage can let dozen small companies have tens of billions of instant supply chain capabilities. " Huawei and Apple compete against Dajiang In addition to well-known outside of millet headset, mobile power, hand ring, patch panels, air purification, balanced car, sport play Barbie Dress Up Games cameras and other products, millet ecosystem which products will be released? For example, millet do UAV news from the outside world after last year spread has been heard from since, whether it is a miscarriage, is still in preparation, is in itself no layout? Liu yesterday told Artesyn Technologies, millet has indeed invested a UAV company will soon release the first UAV products. This means that the formal and millet Dajiang, unmanned aerial vehicles and other companies compete against zero. "Unmanned aerial vehicles this product, and once we do, you have to do a certain height, the second is to achieve absolute security. We will choose an ideal time to release the UAV." Liu also revealed that millet will launch next smartwatch products. This means, millet will do the smart watches Apple, Huawei and other companies close combat. It is reported that, after millet ecological chain has introduced the first children's intelligence product - rice rabbit child wristwatch phone, priced at 299 yuan. "Millet future will not consider the introduction of automotive products, but will consider short trips for individuals in the launch of the product from the company that you go out in the morning to go to work this way, in addition to the subway, bus such public transport, private individuals may be used vehicle millet are likely involved. " It is reported that individuals may be used in short-distance travel products including bicycles, motorcycles and electric vehicles. This means that the future will likely become Lei Jun, former vice president of Huawei Li, a man of competitors, who founded the company cattle, Science and Technology has released two electric vehicle products, also focused on the city's white-collar short trips. After the phone dividend rely on? Millet ecological chain enterprises in product sales exceeded millions of products are not many. Artesyn Technologies Now millet official website found in the sale of intelligent hardware products include headphones, bracelet, patch panels, mobile power, air purifiers, scales, balanced car, smart sphygmomanometer, water purifiers, bedside lamps, etc. 40 surplus products. Among these, millet bracelet in the past year and a half years to sell 18 million, so that the world's second; mobile power in the past two and a half years to sell 46 million; millet air purifier on the line a year, accounting for domestic air purifier online market 20% market share; millet headphones in the past two and half years, selling 20 million. Although achieving this level of sales a company much, but above several products to produce enough to respond to all of the respondents questioned the man. Liu said, millet ecological chain enterprises this year, the cumulative revenue is expected to more than 10 billion yuan. Because millet ecological chain enterprises more than 50 billion revenue last year, and last year grew by more than 220% over the previous year, an increase of 100% this year, as long as the revenue will reach 10 billion yuan. Although it may seem these ecological chain enterprises growing quickly, but there is still a place worth worrying about, when millet play Cooking Games mobile phone sales growing like crazy, millet official website of the huge flow of the past, mobile phone peripheral products, such as headphones, sales of mobile power products will follow the surge, while now millet mobile phone sales growth slows, these cell phone accessories on how to maintain high growth, the company will be a test of these core issues.