Chinese bid farewell to the country cottage output innovation era?

After the October 2014 "cottage China's end" in English published book on Chinese innovation capability rather optimistic play Angela Games view, the Western media caused heated discussion, it was criticized author deliberately curry favor with China. "It is my objective opinion. Foreigners Chinese lack of understanding, they look down on China, that China can not have innovation." April 25, "cottage China End" After the Chinese version of the premiere, sitting on the Bund the seventh floor of a charming little box, the China market Research Group (CMR) managing director Ray hill, looking out across the Huangpu River row upon row of skyscrapers in Lujiazui, solemnly told the "first Financial Daily" reporters. The late 1990s, when the 88-storey Jinmao Tower built, some western analysts have ridiculed prospects for the development of Pudong. Until 2003, Italian investors also complained, saying "no one wants to work or live in Pudong." In 1997, he graduated from Harvard University, Nankai University, Rein came to learn Chinese, then living in China, also married a Chinese wife. He is familiar with Shanghai's Xiangyang, Beijing's Silk Street, we have seen the cottage Nokia phones, as well as "Kang Shuai Fu" noodles. "Cottage phone actually functions well." For the cottage products in China, especially hawkers, Rein hold always understood, "is because it is cheaper, then they did not too much money. In fact, a little bit embarrassed by the will . " Ray Hill insisted that his conclusion is not blind optimism. He believed himself to understand China, before the "cottage China's End" also wrote an "End of Cheap China." Speaking aging population, soaring rents and wages, labor groups hope to achieve the dream of many Chinese white-collar workers and other changes, these judgments were 11 confirmed in subsequent years. He made a detailed investigation: one covering 50,000 consumer survey report, also interviewed Tencent senior executive vice president of SY Lau, Jingdong Liu Qiang, founder of the East (microblogging) and other business leaders, and government officials, urban middle class couples, migrant workers from Anhui, Guizhou, Hubei and other places and the like. Based on China's long-term observation, Rein to China's economic development is divided into three phases: Phase cottage for Chinese innovation stage for the global innovation stage. He believes that China is currently in the second phase, the cottage company, "Wang Zi" little bread, "Jue nutrition line" and other cottage products will definitely end up in China. Why take the risk? "I want to be the boss." In 2007 one day at noon, a Rein in Shanghai Old House restaurant first met founder Jason Jiang of Focus Media (microblogging), after greeting slightly, to talk of Jason Jiang of Focus Media Advertising dominate ambitious plans industry. "There is no innovation." After listening to Ray Hill is very confused. This is a simple business model, Western investors look to understand - with a digital television advertising in the office. And advertising company JCDecaux is very similar at the airport and along the highway advertising giant, but Focus advertising information is digital. However, the old-fashioned technique does not hinder the success of the cause of Jason Jiang. Jason Jiang's experience, was a microcosm of Chinese entrepreneurs. The late 1990s, many companies in China is not a particularly innovative known for. They imitate Western companies' business models, such as the Internet portal Yahoo, JC advertising company JCDecaux, after packing a little push to the Chinese consumers. At that time, a buy Ella Dress successful business model to imitate the United States will be able to earn so much money. Sohu, for example, after the years of 2000 IPO, founder Zhang click on the net worth soared to several hundred million dollars. "Why take the risk?" In 2003, in the spacious luxurious mansion, a large Internet company founder Ray Hill asked, since there are already so many opportunities to come up with a do not like it from the existing mode? The underlying causes have been in Silicon Valley in venture capital, and then to focus on investment in the Chinese market, Shanghai Mustang Venture Capital founding partner Robert McCall Los analysis, said China was the lack of continuous technological innovation is that this is not yet mature and fast-growing market opportunities and reap the profits too much. He cited the following example, if there is enough water abundance of juicy apple hanging in front of you, why bother yourself to climb higher branches? Luo Mei can put two types of innovation, business model innovation and technology innovation. At that time, Chinese business model innovation, which is the technology of other countries to take over the Chinese people made way for Chinese companies is very good at this. This is the 1990s in Japan and South Korea in the 1960s is very similar. Even the United States has experienced a similar process, from imitation of European technology start until the late 19th century began their innovations. As technological innovation, Luo Mei can think, when Chinese entrepreneurs to engage in innovative technology investment too risky. In the Internet field, Rein has also been found that the company engage in technological innovation, to pay the high costs but the success rate is very low. He even could not think of the year 2000 to 2005, we had any technical innovation success stories. Global demand and innovation In 2005, the founder Rein of China Market Research Group (CMR), the United States or Western Europe, consumers want to buy popular fashion and technology products, in order to highlight the identity. 2014 A new study has indicated that Chinese consumers are no longer blindly follow the trend of the United States and Western Europe, and even longer blindly follow the trend of people around, "China's huge market has changed." In fact, in 2011, the success of Tudou will herald a new era. Prior to this, the two co-founder of Tudou Wang Wei (microblogging) and Fang Desi (MracvanderChijs) after discussion, decided to make a potato network focused on the Chinese market, so that grass-roots users can freely share videos on the Internet website. "Their decision was right." Rein said, then catch up with the number of Chinese Internet era of the big bang, the rapid development of up potatoes, potatoes Internet City in 2011, the following year was Youku to $ 1 billion of convertible planned acquisitions. Development Tudou allow Chinese entrepreneurs realize that as usual is no longer pure imitation, but to do something never done before but also make them rich. More and more investors are willing to support startups. By 2014, the private equity investor's strategy is to see how much they are able to vote to those who can "subvert the play Barbie Cooking Games traditional industry" Internet companies. And 10 years ago, their project plan simply had no such words of subversion and innovation. Innovative upstart generation, who will Forced mainstream Internet company originally started by the cottage based on user demand innovation. "Chinese companies tend to imitate the concept has been a success in the West, and then do better than the original because the Chinese market competition is so fierce, you can not just imitate a concept, you have to defeat different opponents." Fang Desi said. Alibaba CEO David Wei also believes that before the next five years, Chinese companies will be global demand and innovation. Appear micro letter is a sign. Ray Hill said, Tencent and Alibaba is one of the world's most innovative companies. He also believes that China is not the only innovative companies are entering the stage of people. In 2014, the Boston Consulting Group (BCG) put Lenovo, millet, Tencent and Huawei four Chinese companies, included in its annual world's most innovative companies list 50. Opportunity in crisis Despite the overall optimism about China's development prospects, in the "cottage China End", the Rein also pointed out that hinder innovation and challenges China faces. After having a son, Tom, and Chinese parents, he began to show concern for the education of children, "Chinese children with homework every night to three or four hours, children should play." He said with a slight Jingqiang Mandarin, Chinese kids a lot of pressure, more rote. Rein said that education is one of the biggest obstacles to China's lack of innovation talent. And this educational environment children grow up, even if the future admission to the country's top universities in the United States to the initial studies will have problems, "because they are not used to analyze problems creatively." Tencent senior executive vice president of SY Lau also believes that a great challenge in China, innovation and economic growth faces is human capital. Due to historical reasons and study habits, Chinese people are more inclined to accept instruction. This situation is particularly true of the general staff. Rein has lived in China for 10 years, he is very fond of China, but is now home to a topic often discussed is that, because of bad fog and haze, to his son's health, they do not want to leave China as Fang Desi and other good friends. To this end, over the past few years, Rein around the house moved to Shanghai from Beijing. In Shanghai, he moved to and from Pudong Puxi, the final choice to stay near Century Park, "because the air here contrast better." Rein said that the innovation of China, is a direct consequence of the air pollution level talent and outflow of capital, resulting in an economic slowdown. Of course, the positive side, the pollution problems facing China's so serious, but also makes it to become established in the field of renewable energy innovation leader position. Chinese funds are willing to accept new programs and technologies, both of which combine to make China's innovation in business than any other country develop better. Rein said end cottage of China, means that other countries look at China will inevitably change the way, China is no longer the production of sports shoes and apparel factory of the world. Coming decades, it will become an play Barbie Games innovation powerhouse leader in many fields. While other countries either have to improve their innovation, or acquired by Chinese companies, completely withdraw from the competition. However, Rein conclusions in many Chinese opinion apparently some incredible, "because the Chinese people generally do not self-confident, always think is a good thing abroad. Take the five-star hotel, for example, in fact, Shanghai's service than New York to be good. "