Interview Yu Chengdong: Huawei biggest worry is often rival black

This is called "I mouth," the CEO Yu Chengdong, Huawei's consumer business after the London play Angela Games conference, Huawei P9, accepting Artesyn Technologies interview to say a word. "Huawei's R & D accounted for more than 10% of sales last year, Huawei's consumer business revenue of $ 20 billion, the mobile phone R & D costs more than 2 billion yuan this year, we have research and development expenses on the phone more than 3 billion US dollars, all other Chinese manufacturers add up several times. "" some manufacturers also called to go to the United States to Europe, but you see they really go? did they go, then royalties will encounter problems once made up the amount will be prosecuted, royalties he received the death. " In addition, Yu Chengdong still did not forget to laugh about Friends: "The trend is obvious large-screen phone, with the development of mobile Internet, more and more people use smart phones, consumers do not like the small screen .iPhone SE in addition to the small screen, the technology is several years ago, so not much people buy, destined to no longer marketable. " "Chinese consumers recognize the Apple brand, do not see the brand to see the real product performance and experience, we will certainly be higher than the opponent." "In the past HTC have used dual Camera, a large, plus a small, small only secondary focus, there is no image synthesis function. Now we use both eyes at the same time synthesis." "Huawei's biggest growing pains, the competitors, we often black. Some time ago we said Huawei Mate8 red black screen, in fact, our engineers feel so warm more to protect the eyes, then we upgraded to the consumers more choices, they can change it back yourself. " Huawei will increase the proportion of high-end machine April 1, 2015, the annual report released by Huawei, Huawei's 2015 total sales of 395 billion yuan (60.8 billion US dollars), up 37%; net profit of 36.9 billion yuan (5.7 billion US dollars), up 33% . In the communications industry as a whole experienced growth of trouble at the same time, Huawei insists the run. Huawei's business segments from the point of view, carriers, enterprises and consumers three business income accounted for respectively 59%, 7%, 33%, while a year ago, this figure was 67%, 7% and 26% As it can be seen, of Huawei's consumer business to become the new engine of growth. Specific performance is, smart phone annual shipments of consumer business reached 108 million units, becoming the first annual shipments of billions of dollars of Chinese mobile phone manufacturers, sales revenue of 129.1 billion yuan (about 20 billion US dollars). Its annual report did not disclose the carriers, enterprises, consumers three business specific earnings data. According to buy Ella Dress Huawei Meng late boat CFO presentation terminal in 2015 and 2014 profitability was essentially flat, "in the consumer business revenue growth and profitability in line with expectations." It is because of the rapid growth of Huawei's consumer business, Huawei CEO Ren Zhengfei in the internal market work conference speech, he said, expect consumer business revenue exceeded billions of dollars within five years. The goal is nothing less than grand, we know that the data that is to say, to Huawei's global revenue exceeds all major domestic mobile phone manufacturers in the country last year and the revenue. By 2015, the domestic mobile phone millet, Meizu, OPPO, vivo, Lenovo, ZTE, Jin, cool, hammer, 360, music, as other domestic mobile phone manufacturers and the revenue is still less than $ 100 billion. This means that Huawei not only boost in sales, but also on a single product prices continued to go up high proportion for an upgrade. 2016, Huawei's consumer business hopes to achieve $ 30 billion in revenue. "2016 needs to further increase investment in the terminal, which is to be done into the gold standard and the global market," said Guo Ping, Huawei rotating CEO, 2016 is the biggest opportunity terminal market from China to the global market, he Reaffirming not considered independent business or spin-off. Yu Chengdong said, compared to last year, Huawei smartphone shipments rose 44 percent, $ 30 billion revenue target would mean an increase of 50% in the case of less intense competition in the industry, which makes him feel that this is very challenging, but he will try to achieve this goal. Said Yu Chengdong, from $ 20 billion to $ 30 billion, which is $ 10 billion for growth will come from high-end flagship machine. Last year, Huawei's high-end machines accounted for 30% of Huawei smart phones, he hopes future high-end machines accounted steadily. P9 target sales of over ten million . "Internet-based mobile phone manufacturers to flicker, need money to do this, this model is not sustainable I advise them or rein, repent and be saved," said Yu Chengdong, the next 3--5 years most of the domestic mobile phone players will disappear, including access to the last year industry, Internet companies, and from a global perspective, and leaving only three major players. Yu Chengdong, then indeed requires, according to GFK data released in December last year, Huawei's smartphone business in the global market play Barbie Cooking Games share ranked the top three, the share of over 10%, second only to Apple Samsung. Wherein, in Western Europe and Northeast Europe, Huawei's market share to grow steadily in Germany, the top three in Spain, Italy, Belgium, Switzerland, Portugal, the country ranked in the second part. Ranked market share in many countries in Northeast Europe, Austria, Finland, Norway and Denmark three; In China, Huawei's market share, Samsung has surpassed Apple, continued to widen the gap with Apple Samsung. Yu Chengdong said Huawei satisfied with only the top three in the next four or five years, Huawei will force in multiple markets, the goal is comprehensive than Apple and Samsung, the world's first. "We have seen a decline, Samsung, and Huawei's products are technically at least every six months should lead Apple, we believe consumers will ultimately choose a good experience while also cost-effective products. So now we just put Apple as a competitor." Yu Chengdong hope, by means of two high-end product Huawei Mate series and P series gradually occupied the market share of Apple and Samsung, Mate 7 Mate 8 and occupies a high share of business professionals, P9 and P8 earlier this release is mainly for fashion, high-end group of young people. Huawei also announced global sales of the above two high-end product: Mate8: As of the end of 2016 3, Mate 8 close to 400 million units shipped worldwide. Mate S: on sale three months, the global shipments of over one million units, the highest sales of more than 4000 yuan milestone stalls; Mate7: As of the end of 2015 12, Mate 7 shipped over seven million units worldwide. Hot market, mainly covering many countries China, Western Europe, the Middle East, Southeast Asia, the South Pacific and other regions, including; P8: As of December 30, 2015, P8 global shipments of nearly 5 million. P9 for the phone itself, its dual camera Leica cooperation with the outside world has become the focus of attention. He said Yu Chengdong, Huawei's future Mate series and P-series will adopt a dual camera shot. "Because of the relatively high cost of dual cameras, we can not a lot of popularity, so now only going on a high-end flagship machine, our brand up, while play Barbie Games prices going up, it could hold with such expensive items." "Our growth P8 than P7, P7 growth than P6, P9 P8 will than a step." Yu Chengdong forecast with certainty, P9 global sales will exceed 10 million units. Yu Chengdong emboldened from Huawei products in global sales can be improved, Huawei brand in the European market has gradually been recognized. "Europe is that we must fight for the high ground, we want to occupy a leading position in the high-end machines. Europe will be Huawei's first significant overseas market." Three years ago Huawei P6 release, British operators choose not to channel P6 sale. However, this time, all four major operators in the UK to choose Huawei P9. "Germany, France, Italy, Spain, when before we released P6, a country four or five operators, but also up to a carrier, and now all we choose."