LinkedIn How out of the shadow of multinational companies fail?

Shen Bo Yang, founder of the US team behind the Chinese market LinkedIn ambitious and aggressive, but they first had to face an awkward fact, in the past ten years time, the European and American multinational Internet companies in China with little success. Localization of all cross-border Internet companies need to explore the eternal topic, well-known to those criticized, including the headquarters customary direct intervention management strategy and business management in China, product development, adaptation, there are many deficiencies in speed and execution environment and the like. China LinkedIn (LinkedIn) How can we avoid falling into multinational path taken? In an interview with Tencent Technology interview, LinkedIn Shen Bo Yang, president of China, said China should make business in fact not so complicated, is nothing less than to do three things: people, infrastructure and products. "US Internet companies have crashed out of the China market, often attributed to China's special circumstances, in fact, the fundamental reason is that the US Internet company is not looking for the right team, is not really the product localization, is not like China Venture The company as diligently go to work. "Shen Bo Yang said. Multinational "wrong path" During all the company, Shen Bo Yang founded the internal sticky web, buy the industry to achieve market share was the third, but in the end because everyone has been difficult to bear the cost of acquisition losses Baidu wholly-owned in 2014. After entering Baidu, Shen Bo Yang of rice is expected to develop network and Baidu quickly diverged. "Baidu itself has some real problems faced by personnel changes very much, and Baidu do to buy their own platform, and I want to be independent of the direction of listed companies made inconsistent rice." Shen Bo Yang told Artesyn Technologies. October 2013, Shen Bo Yang received LinkedIn CEO Jeff Weller's invitation to participate in LinkedIn on entrepreneurship organized internal communication will be the last in 2023, Shen Bo Yang and Jeff have met and have had several exchanges. And on the day before this meeting, Shen Bo Yang communicate with Baidu unpleasant results again, think of killing themselves, so with Jeff was one of the in-depth communication. Then, LinkedIn founder Reid Hoffman, chairman and chief executive also came to China, Shen Bo Yang initially identified after further deliberations with its intention to join, and flew to the United States with more than a dozen LinkedIn vice president also had a two-day communication , to the end of November, Shen Bo Yang to leave the final decision to join LinkedIn Baidu is responsible for China operations. In fact, back in 2004 when Reed first came to Shenzhen, China, he started to have the founder of LinkedIn to China soon after the development of the idea, but at that time did not have the strength. Before LinkedIn 2013 officially decided to enter China, Reed and his team have been in the Chinese market four years studied. "The next few years China will become the world's largest economy, China has over 100 million professionals, if not into China, it was a huge mistake. With determination, we look at why the original multinational fail. " Speaking reason Chinese market, foreign Internet companies crashed, Shen Bo Yang first quoted Ma (microblogging) point of view, he said, people in charge of China operations of transnational corporations in China are often professional managers rather than entrepreneurs, motivation is to make headquarters happy rather than considering how to meet the needs of local users, and Sequoia capital is in the country based Shen Peng localized to create a pure investment team, few can become landing in China US investment firm. Secondly, from an architectural point of view but also reflects the degree of attention not multinationals, head of China can not report directly to the company CEO, functions tend to sell products or technology, lack of patience and determination of the Chinese market. Third, multinational companies including LinkedIn earliest in China have made the same error: "path dependence", namely superstition in the original copy of these companies in the US successful model. "Any successful multinational Internet companies have such a mentality, their global platform and product experience since in Korea, India, Australia, the United Kingdom can be successful, China must also be able to succeed." Shen Bo Yang said, however, numerous examples have proved that the Chinese Internet's unique environment, leading successful model elsewhere in China can be really difficult to succeed. After January 2014 No. 1 joined LinkedIn, Shen Bo Yang became the company's first full-time employees in China, although small customers and income scale, Shen Bo Yang has the right to report directly to the CEO, China, has become independent from the Asia-Pacific region in the global independent a market area. "I is not a traditional Chinese Internet company's professional managers, but rather focus on products, technologies and rules of the game Chinese Internet entrepreneur, and I set up around genetic entrepreneurial team. This will help us to make in China faster, more bold decisions. " Shen Bo Yang said, from product perspective, simple Chinese, the depth of localization will not work, it must be separate to China to develop their own localized products, but also through the use of a complete team Chinese entrepreneurial ideas to operate, this is likely to succeed The only direction. Looking flashpoint slow mode When, according to Shen Bo Yang said last year LinkedIn officially entered China's less than 4 million users, has nearly 8 million scale, users are mainly the north, Shanghai, Guangzhou, Shenzhen and other major cities have more than a dozen foreign background in the high-end crowd, under Previous plans to penetrate more localized user. Enterprise users also have more than 200. "When the user reaches a certain critical point will grow faster, but before reaching a certain size, a professional networking will be very slow to break the pattern, the lack of killer feature and explosiveness at least like to establish a network of online maintenance tools in the United States, LinkedIn and rely on contact line under to maintain. "Shen Bo Yang expressed. LinkedIn growth trajectory from the point of view, from 2003 to 2011 listed only accumulated more than one million users, but then began listing a faster growth rate, market capitalization of $ 3 billion from the rapid rise tenfold to 30 billion dollars. Of course, the Chinese market still has its own uniqueness, such as greater reliance on wireless users, privacy is more sensitive scruples, ubiquitous micro-letters and other tools are in place some of workplace scenarios. "Large platform may not be able to meet diverse needs. We usually can maintain personal connections is very limited, life there are a lot of loose connections, large and difficult to establish in the platform. With the passage of time, out of user privacy maintenance work also need to establish a pure online relationships, and thus demonstrate their professional identity. " Shen Bo Yang believes that professional social networking and micro-letters are not the same social tools, information, nothing new is associated with the workplace. Not emphasize DAU, the number of long and log in online, but value personal and professional integrity of data when changing jobs kept up to date with this recruitment site opposite. "LinkedIn development in China is still in the exploration, take a long time to accumulate, but fortunately enough clear profit model, the company's revenue last year, has reached very considerable magnitude, if the control input can support the company's profitability." Shen Bo Yang said frankly. Frozen Games - Juegos de Frozen - Jogos de Frozen - Permainan Frozen - Игры Холодное сердце
Giochi di Frozen - Frozen Spelletjes - Gry Kraina lodu - Elsa Spiele - Jeux de Frozen - Elsa Oyunlari LinkedIn provides the user with free social services, businesses rely on to provide services to obtain revenue, including recruitment solutions, marketing solutions and marketing solutions. Among them, the recruitment solutions to help companies find those passive job talent, accounting for 55% of total revenue to 60% ratio; marketing solutions for advertisers is based on accurate data delivery, accounting for 25% of total revenue; sales solution B2B business is to help businesses to find relevant sales leads. Shen Bo Yang said, the future does not rule out the establishment of more direct sales team in China.