A few days ago, sing CEO Chen made a circle of friends: anyone know a good A-share shell company recommendation. This is the industry interpreted as sing VIE structure demolition work is nearing completion, the future is likely play baby games to be listed A shares through the backdoor approach.
In the process of dismantling VIE, sing it by capital from various quarters blitz. In August, the multi-sponsored Shanghai Hualian shares joint letter Pan cultural center for investment financing 4.4651 billion investment sing; Happy shopping in August 19 announced its own funds to invest in Hunan mango Yeston creative investment partnership, with indirect investment in Beijing Amoy Technology Limited (sing it); CENTRAL Heavy Oct. 29 announcement shows the company and mango media, happy to buy constituents establish sing mango Yeston investment, the parties intent subscribed capital contributions are as follows: CENTRAL Heavy invested 1.63 billion, accounting for 39.2%; invested 163 million yuan mango media, accounting for 39.2%; Happy shopping invested $ 60 million, accounting for 14.4 percent; the remaining $ 30 million to other investors to raise investment.
Among them, the media and happiness behind mango mango Yeston purchase two investors had reminiscent of Hunan Satellite TV, and even Hunan Broadcasting Group. Such a big strategic investment platform mobile products, estimated in the history of the capital of Hunan Broadcasting Group is the first time.
Domestic technology companies to VIE structure, replacing the dollar with the renminbi funds, the benefits of a return to domestic surface may have a higher valuation; but actually in the process of recapitalization, an occasion coordination and integration of local resources, but also be able to open a new situation. The new mode sing online and offline experience with the business to develop among the media and mango, happy shopping encounter, began to show a new chess game disc entertainment ecology.
More entertainment complement traditional TV content IP ecology
From "Happy Camp", "every day" and other brands variety shows, to "Super Girl," "I Am a Singer" and other talent show, Hunan Satellite TV has been a domestic TV in entertainment weathervane. This means that, compared with other conventional line TV, Hunan Satellite TV more attention to new elements. Faced with the rapid growth of the situation of the new generation of Internet and new media, Hunan Satellite TV is also actively exploring the development of an integrated platform attempts to diversify.
In these diverse attempts, Hunan Satellite TV is the first thing to do to expand the dissemination and interactive platforms.
TV Rights TV mango withdraw from the program, you can see the Hunan Satellite TV is aimed at the independent control of the spread of the Internet and revenue. After all, compared with the cell phone, the higher the cost of contact with the user's television. Actively investing in the mobile Internet platform, it is the future of media defensive deployment. In addition, at this stage Bilibili (B station), AcFun (A station) microblogging, letter and posted it and other content from media to spread the fermentation, but also to the traditional play baby games TV channels to expand in terms of the spread of some inspiration.
In the "Super Girl" reached the pinnacle of one or two years, interactive SMS voting, not only created direct revenue, but also enhance the user's sense of involvement and interaction. Now, the interactive user gradually from various ports over to the micro-channel messaging and PC and so on. From this point can be seen, Hunan Satellite TV strategic investments sing, in fact, fit the user and the propagation characteristics of their own accuracy.
A high quality APP completely as expand communication and enhanced user interaction foothold. Some media reports data show that as of the end of September this year, the cumulative sing product activation user scale reached 300 million times, 3023 million monthly active users, the average daily number of active users of 436 million people.
With these active users, it is conceivable, if sing it with "Super Girl" and "I Am a Singer" and other programs in-depth integration, or re-development change a Sing-based talent show, musical talent pattern may be large.
In expanding spread and interactive platform outside the Hunan Satellite TV has also focused on the content of IP and business continuity. As producers and disseminators of content, mango media advertising and does not stop at the ratings, it's one of the high-quality assets - days of entertainment media, is aimed at high-quality content and star IP subsequent operation and carrying value of recycling.
In recent years, the music talent show, after live TV and network platforms, have once again created a network program Relay backcourt, trailers and encore also constitute a new attraction. And sing collaboration with Hunan Satellite TV resources, the story is not just limited to a mobile platform APP extension, but as a traditional TV programming new media competition in a ring chain, in addition to the dissemination and user interaction, and far-reaching meaning after the continuation of the TV program market, constitute IP management of closed-loop, this game is not just sing a new situation after the dismantling of the country may open VIE return, it is Hunan Satellite TV in the mobile terminal to open up new competitive territory.
Accelerate innovation of traditional KTV market, expanding entertainment ecosystem Xinjiang region
In fact, the selection and sing together from the temperament, also fit the characteristics of happy purchase.
As one of the investment sing it shareholders, south broadcasting background happy purchase from its inception would subvert the traditional TV shopping; and sing will have to transform the traditional line KTV mode. Purchase and sing for joy, the bilateral cooperation will produce a synergistic opportunities.
If you sing it's "Jimmy Song KTV" can be a play Frozen Games predetermined target opening thousands of stores, KTV box in the scene, not only can be used as follow-business content and star IP and supplemented, under every line of KTV screen in addition to serving consumer, are also the account and sing APP integrated system, advertising and shopping business there enough imagination; KTV screen if the line can also scale to the network, a new consumer footprint also may follow: from KTV predetermined, dining and wine consumption, the content of advertising, celebrity events to gift delivery, etc., based on integration "sing" as an intermediary for the lifestyle and premium content IP subsequent operations, there will be More space can be developed.
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