"The traditional discounts for businesses buy mode by pulling the user, this is not the business of blood transfusion, but the vampire to businesses, raised just buy the platform itself." Reputation, CEO of Van Chi said that word of mouth open platform, it is desirable to introduce more ecological role and partners to better serve the business play Barbie Cooking Games line under, so that the next line of business can calmly return to the beginning of the heart, such as food businesses to focus on food, make a good taste, and not be distracted and then the so-called Internet operations.
"Subsidies and discounts, just willingness to buy the platform, not the real core business demands." Fan Chi said, relying on subsidies only if the size of the user, not a healthy O2O mode. The real O2O platform, to give businesses provide value platform and ecological way to help businesses to the next line.
Van Chi said that in order to buy the B2C model, represented by subsidies, discounts, it can only bring a preferential basis of traffic to the merchant, but can not produce sustained value. Word of mouth to do platform model offers eco-based, all-link closed-loop service for the next line businesses, with an open mind, the introduction of all types of service providers, developers, together provide the most comprehensive solutions for businesses and users.
According to the person in charge mouth open platform presentation, word Platform (open.alipay.com) will open payments, marketing, credit and social relationships chain and other nine categories of technical interfaces (API), as well as platform Alibaba and ant gold dress two groups and technical resources, covering traffic, affiliate marketing, pay and big data four abilities.
Internet traffic connection, word of mouth has phone Taobao, pay treasure App entrance level, where the number of active users over 400 million Alipay. In addition, High German, microblogging, UC and other platforms for reputation to provide distribution support multiple scenes. If the user in high German map or UC browser, word of mouth can be scheduled on-site takeaway etc. O2O services.
Huang Danfeng said, "all of which flow all provided free of charge to the merchant, the merchant can decide whether to offer discounts to consumers, word of mouth does not force businesses to set off."
Terms of payment products, depending on the shape of the line business, reputation launched a customized mobile payment solutions. According to restaurant type and size difference, businesses can use the cash register scan code gun, merchants App store cashier or cashier code different programs. In addition, the account of the merchant ships of more than seven days, and in the reputation of the platform, the settlement account of the business for T + 1 model, that the next day arrival.
Membership marketing, word of mouth that "pay namely members", consumers receive coupons in the business, after the payment, businesses can guide consumers concerned about their service window, will precipitate the consumer as belonging to a member of their own businesses, and through the CRM (customer relationship management) system for intelligent marketing services.
Big Data operational, reputation will introduce third-party service providers and developers, as a platform for business operations play Dora Games and analysis tools tailored to help businesses solve the data offline precipitation, membership management, performance evaluation and other core problems.
Meanwhile, word of mouth platform will be set up ecological incubation fund, mainly for R & D support for offline businesses, operations and financing incentives hatch, the first phase investment of 10 billion yuan.
In addition to the food and beverage industry, reputation platform will open the way to increase the US industry categories, entertainment, massage and other formats.
"Fusion offline consumption and the Internet has only just begun. In the food industry, for example, the size of the line of more than 3 trillion market, now all catering turnover was 150 billion O2O platform, only about 5 percent." Fan Chi said offline consumer market space is large enough, and the reputation of the idea is to line with the majority of businesses together to create consumer demand, bigger O2O market cake.
According to Analysys Analysys think tank data show that the third quarter of 2015 China buy the market scale reached 55.35 billion yuan, growth of 18.9% year-over-year increase of 149.7%. Where the US group, glutinous rice public comment and Baidu occupied 47.9 percent, respectively, 30% and 20.1% market share. And word of mouth network is not in his column.
In June this year, Alibaba paying play Baby Hazel Games attention to their O2O business, financial services group announced ant invested 6 billion yuan jointly set up a now word of mouth network. In September this year, word of mouth network announced 5 billion to support investment in the next line businesses, assist local living services industry restructuring and upgrading. In the same month, word of mouth network announced hit 1 billion yuan, the introduction of "national shop" program to recruit one million "word of mouth off" in order to attract the line restaurant shop on word of mouth internet.
According to word of mouth network presentation, until now, including KFC, McDonald's, grandmother, Quanjude, etc., a large number of food and beverage brands have settled reputation platform, the number of platforms catering stores more than 400,000. Single-day turnover of food and beverage category has more than 3 million orders. Takeout reputation also plans to open up the country within the next year 200 new cities.
No comments:
Post a Comment