No joy, no loss. November 12 8:40 am, is in play Barbie Cooking Games Hong Kong on a business trip Jingdong Group Chairman of the Board, CEO Jingdong Liu Qiang East through telephone access (NASDAQ: JD) executives morning meeting. As always, he calmly listened to a report on the various lines of business.
People expect him to two-eleven's performance to give encouragement and incitement, but he did not. The day before, his rival Alibaba (NYSE: BABA) achieved single-day turnover of 91.2 billion yuan.
"'Double 11' Is that for a false face it?" In the week before the war two-eleven, Liu Qiang East to "financial" reporter expressed his care for numbers. Two-eleven day, he on a business trip, nor took command.
November 16 evening, Jingdong released third quarter earnings: total transactions (GMV) 1150 billion yuan, an increase of 71%; net income of 44.1 billion yuan, an increase of 52%; net loss of 530.8 million yuan, but the non-US Under generally accepted accounting principles (Non-GAAP) net profit 27 million yuan; two-eleven orders grew 130%. Previously, Alibaba Oct. 27 reported third-quarter results: its season total transactions (GMV) 7130 billion yuan, an increase of 28%, net income of 22.171 billion yuan, an increase of 32%; adjusted non-GAAP Under profit amounted to 9.252 billion yuan, an increase of 36%.
At twice the industry average growth rate trend, Jingdong has become perhaps the biggest rival of Ali Baba, who had more than two-eleven before stop clothes and food brands into the Jingdong sales. In the earnings conference call, analysts asked double eleven price war Liu Qiang East, said:. "Price war has been playing for three years, I think we do not need to waste time to discuss this issue."
He was trying to get myself to become calm, forget that never thought to wear back shoes wilderness Qiang East entrepreneurs, ready to Advanced ideal entrepreneur. His opponent from the new eggs, Dangdang, Suning into Alibaba, and even larger companies, he has fear but go forward. Some say he is more like the original himself - calm, direct, insists that he has continued to express to the outside world, in the past in order to Jingdong brand started to act perverse, vital, this is not true to yourself.
"On the microblogging curse is to vent, but it will organize the breeding sycophant, a war of words, slogans culture." Liu Qiang East microblogging from September 2012 will be updated almost stopped, and now he is more concerned about play Dora Games the organization, strategy and culture, as well as in the electricity business this way, can rebuild a home business Jingdong.
He did not admit that he is entrepreneur, at least now he from global retail business NO1. The dream is still far. But he still thinks Jingdong will become China's largest Internet companies.
Laid down his life running
Like many Chinese entrepreneurs growth path, this year 41-year-old Liu Qiang East was born in Jiangsu in rural, has a very strong desire to get rid of poverty, when students start a business to open a restaurant but so owe a huge debt, but also has a very stout nerves, he Never fear, able to stand up again and again, to accept a severe test.
He is the boss, likes to call the shots and the idea of a firm, between right and wrong is never free. 1996 graduated from the Department of Sociology, Renmin University, two years after the Japanese company, started in 1998 in the Zhongguancun counter swing, he gave himself set the rules: determined not to sell fakes, in 2003, this small company has become the largest magneto-optical product vendors, but in 2004 decided to abandon the line Qiang East, the switch to electricity providers.
In the past few years, Ma created the Ali Baba, and get a $ 1 billion investment in Yahoo, ebay also $ 150 million acquisition of a wholly-owned eBay, Amazon's $ 75 million acquisition of places of excellence, Dangdang have even gone the C round of financing.
When the 2003 Netease founder Ding Lei, China's new richest man, has been shattered Chinese Internet start to recover. If not Qiang East, there will be another person to become China's electricity business leader, this is the choice of the Internet era.
2007 Jingdong get the first financing from today's capital of 10 million dollars, but this time now 3C division president of Wal-Mart is still working. Jingdong was arranged by human resources, he and Liu Qiang East about the interview in Shenzhen, Shenzhen when Liu hurried to see him, because he did not have time, put Liu's pigeons. After a three-month opportunity to travel to Beijing, and Liu Qiang East supra the surface. Liu Qiang East is very straightforward, just say, "laughed loose you can, you fit Jingdong." This gave the king was impressed, because generally the first interview, the employer will say think about each other, and Liu is not so much routine.
2008 New Year's Da entry. "The company grew quickly, funds have been very nervous." Wang said, when the company purchased the day depends on how much merchandise completely before closing the customer how much money, finance is often paid no money to pay wages and salaries to purchase fee. But he rarely saw Liu Qiang East frown, financial decentralization on personnel but not large margin.
On one occasion, Wang Xiaosong holding a 5,000,000 to find Qiang East prepayment single signature, Liu looked up and stared at him: "I have permission to tell you how much you pay as long as you signed, financial money, take the money directly? on the line. "Wang Xiaosong told the" Financial "reporter, he took a single payment turned the moment, tears almost fell down," there is such a boss, you must take the thing into the dry. "
A long period of time, Liu Qiang East Management Company has quite quack gas, he unified call for the company's employees are "brothers", he trusted brothers, but also willing to share, in the early Jingdong logistics staff do have the option to take. But he is also very good face, when many people can not challenge his authority. Years ago, an employee in his opposite hand put on the table to talk, he would take it that the employees towards him pound the table, to expel immediately afterwards were persuaded to give up.
Many people think that Liu Qiang East decentralization because of his extensive simple character, but he is a very careful person knows what they have to. He went to financing, the company first said that he did not say, and their growth history, it is easy to be attracted to the other side of his personality, thereby accepting his company. Wang Xiaosong impression was: "The company always short of money, but Liu always find the money."
Liu Qiang Dong said, he has two special money for the first time in 2008, investors see seven or eight a day, a week to see 42 investors, it was the only time he fears the company will not collapse, it really night Bald, eventually got a $ 21 million B play Baby Hazel Games round of financing; the other one was in 2012, he and Suning price, and Zhang Jindong betting company growth, but also to listen to Dangdang founder Li Guoqing yell "Jingdong funds strand breaks" the same year in November to get 400 million dollars Jingdong D round of financing, and the first year just received $ 1.5 billion in C round of financing.
In the eyes of peers, Jingdong like a huge "swallow the money machine." Since the 2007 decision to self logistics, Jingdong investment in logistics has been more than ten billion yuan. Also that year began, Jingdong began to expand the category, from 3C to books to department stores, but also a ten billion investment. And Liu Qiang East also do not want bigger profits, he must earn to earn 100 80 "high profits will usher in thousands of thousands of competitors." At the same time, he is a cautious type of financial managers, there have been tens of billions of yuan in cash on Jingdong account.
Snowy day, he sat in a warehouse explosion warehouse fine thinking, whether to spend money on Amazon, where, and then understand the truth: the electricity supplier is not a light company, take great efforts to build warehouse logistics, Extension category. Quarrel with him for the investor, even signed a gentleman's agreement with them, "you are either responsible or not to interfere with the results of my administration," and the establishment of AB share structure. He also has endured outsider evaluation of his "silly big thick black", but now the summary Jingdong why flew when exactly will be attributed to this - excellent business layout.
Liu Qiang East "financial" told reporters that he did not want too much talk about strategy, Void, he considered what today's business development needs support, he wants the real user experience. This is slightly different and Ma. Ma gives a grand vision of a century, he cares about is the business of doing business can smoothly; Qiang East has shown to be more like watching 2--3 years thing he cares about is that consumers can not be met.
Staff evaluation Jingdong Liu Qiang East 90 is a head punch dare daring beast, his side's executives believe that this is actually persistent, his first investment in human capital today, founder Xu said he was a "killer entrepreneurs "" others against, he still insisted. "
May 22, 2014, Jingdong listed on Nasdaq in the United States, had a total of about 2.9 billion dollars in financing, listing to raise about $ 2 billion, $ 26 billion market capitalization of the day, Xu new capital today to get 150-fold return on investment . November 18, 2015, market capitalization of $ 39.35 billion Jingdong, Alibaba market value of $ 194.973 billion, a difference between the two is still five times, while 10 years ago only Jingdong Alibaba million.
Sunday, November 22, 2015
Sing "shock" Hunan Satellite TV to create a whole media, "Big Time"
A few days ago, sing CEO Chen made a circle of friends: anyone know a good A-share shell company recommendation. This is the industry interpreted as sing VIE structure demolition work is nearing completion, the future is likely play baby games to be listed A shares through the backdoor approach.
In the process of dismantling VIE, sing it by capital from various quarters blitz. In August, the multi-sponsored Shanghai Hualian shares joint letter Pan cultural center for investment financing 4.4651 billion investment sing; Happy shopping in August 19 announced its own funds to invest in Hunan mango Yeston creative investment partnership, with indirect investment in Beijing Amoy Technology Limited (sing it); CENTRAL Heavy Oct. 29 announcement shows the company and mango media, happy to buy constituents establish sing mango Yeston investment, the parties intent subscribed capital contributions are as follows: CENTRAL Heavy invested 1.63 billion, accounting for 39.2%; invested 163 million yuan mango media, accounting for 39.2%; Happy shopping invested $ 60 million, accounting for 14.4 percent; the remaining $ 30 million to other investors to raise investment.
Among them, the media and happiness behind mango mango Yeston purchase two investors had reminiscent of Hunan Satellite TV, and even Hunan Broadcasting Group. Such a big strategic investment platform mobile products, estimated in the history of the capital of Hunan Broadcasting Group is the first time.
Domestic technology companies to VIE structure, replacing the dollar with the renminbi funds, the benefits of a return to domestic surface may have a higher valuation; but actually in the process of recapitalization, an occasion coordination and integration of local resources, but also be able to open a new situation. The new mode sing online and offline experience with the business to develop among the media and mango, happy shopping encounter, began to show a new chess game disc entertainment ecology.
More entertainment complement traditional TV content IP ecology
From "Happy Camp", "every day" and other brands variety shows, to "Super Girl," "I Am a Singer" and other talent show, Hunan Satellite TV has been a domestic TV in entertainment weathervane. This means that, compared with other conventional line TV, Hunan Satellite TV more attention to new elements. Faced with the rapid growth of the situation of the new generation of Internet and new media, Hunan Satellite TV is also actively exploring the development of an integrated platform attempts to diversify.
In these diverse attempts, Hunan Satellite TV is the first thing to do to expand the dissemination and interactive platforms.
TV Rights TV mango withdraw from the program, you can see the Hunan Satellite TV is aimed at the independent control of the spread of the Internet and revenue. After all, compared with the cell phone, the higher the cost of contact with the user's television. Actively investing in the mobile Internet platform, it is the future of media defensive deployment. In addition, at this stage Bilibili (B station), AcFun (A station) microblogging, letter and posted it and other content from media to spread the fermentation, but also to the traditional play baby games TV channels to expand in terms of the spread of some inspiration.
In the "Super Girl" reached the pinnacle of one or two years, interactive SMS voting, not only created direct revenue, but also enhance the user's sense of involvement and interaction. Now, the interactive user gradually from various ports over to the micro-channel messaging and PC and so on. From this point can be seen, Hunan Satellite TV strategic investments sing, in fact, fit the user and the propagation characteristics of their own accuracy.
A high quality APP completely as expand communication and enhanced user interaction foothold. Some media reports data show that as of the end of September this year, the cumulative sing product activation user scale reached 300 million times, 3023 million monthly active users, the average daily number of active users of 436 million people.
With these active users, it is conceivable, if sing it with "Super Girl" and "I Am a Singer" and other programs in-depth integration, or re-development change a Sing-based talent show, musical talent pattern may be large.
In expanding spread and interactive platform outside the Hunan Satellite TV has also focused on the content of IP and business continuity. As producers and disseminators of content, mango media advertising and does not stop at the ratings, it's one of the high-quality assets - days of entertainment media, is aimed at high-quality content and star IP subsequent operation and carrying value of recycling.
In recent years, the music talent show, after live TV and network platforms, have once again created a network program Relay backcourt, trailers and encore also constitute a new attraction. And sing collaboration with Hunan Satellite TV resources, the story is not just limited to a mobile platform APP extension, but as a traditional TV programming new media competition in a ring chain, in addition to the dissemination and user interaction, and far-reaching meaning after the continuation of the TV program market, constitute IP management of closed-loop, this game is not just sing a new situation after the dismantling of the country may open VIE return, it is Hunan Satellite TV in the mobile terminal to open up new competitive territory.
Accelerate innovation of traditional KTV market, expanding entertainment ecosystem Xinjiang region
In fact, the selection and sing together from the temperament, also fit the characteristics of happy purchase.
As one of the investment sing it shareholders, south broadcasting background happy purchase from its inception would subvert the traditional TV shopping; and sing will have to transform the traditional line KTV mode. Purchase and sing for joy, the bilateral cooperation will produce a synergistic opportunities.
If you sing it's "Jimmy Song KTV" can be a play Frozen Games predetermined target opening thousands of stores, KTV box in the scene, not only can be used as follow-business content and star IP and supplemented, under every line of KTV screen in addition to serving consumer, are also the account and sing APP integrated system, advertising and shopping business there enough imagination; KTV screen if the line can also scale to the network, a new consumer footprint also may follow: from KTV predetermined, dining and wine consumption, the content of advertising, celebrity events to gift delivery, etc., based on integration "sing" as an intermediary for the lifestyle and premium content IP subsequent operations, there will be More space can be developed.
In the process of dismantling VIE, sing it by capital from various quarters blitz. In August, the multi-sponsored Shanghai Hualian shares joint letter Pan cultural center for investment financing 4.4651 billion investment sing; Happy shopping in August 19 announced its own funds to invest in Hunan mango Yeston creative investment partnership, with indirect investment in Beijing Amoy Technology Limited (sing it); CENTRAL Heavy Oct. 29 announcement shows the company and mango media, happy to buy constituents establish sing mango Yeston investment, the parties intent subscribed capital contributions are as follows: CENTRAL Heavy invested 1.63 billion, accounting for 39.2%; invested 163 million yuan mango media, accounting for 39.2%; Happy shopping invested $ 60 million, accounting for 14.4 percent; the remaining $ 30 million to other investors to raise investment.
Among them, the media and happiness behind mango mango Yeston purchase two investors had reminiscent of Hunan Satellite TV, and even Hunan Broadcasting Group. Such a big strategic investment platform mobile products, estimated in the history of the capital of Hunan Broadcasting Group is the first time.
Domestic technology companies to VIE structure, replacing the dollar with the renminbi funds, the benefits of a return to domestic surface may have a higher valuation; but actually in the process of recapitalization, an occasion coordination and integration of local resources, but also be able to open a new situation. The new mode sing online and offline experience with the business to develop among the media and mango, happy shopping encounter, began to show a new chess game disc entertainment ecology.
More entertainment complement traditional TV content IP ecology
From "Happy Camp", "every day" and other brands variety shows, to "Super Girl," "I Am a Singer" and other talent show, Hunan Satellite TV has been a domestic TV in entertainment weathervane. This means that, compared with other conventional line TV, Hunan Satellite TV more attention to new elements. Faced with the rapid growth of the situation of the new generation of Internet and new media, Hunan Satellite TV is also actively exploring the development of an integrated platform attempts to diversify.
In these diverse attempts, Hunan Satellite TV is the first thing to do to expand the dissemination and interactive platforms.
TV Rights TV mango withdraw from the program, you can see the Hunan Satellite TV is aimed at the independent control of the spread of the Internet and revenue. After all, compared with the cell phone, the higher the cost of contact with the user's television. Actively investing in the mobile Internet platform, it is the future of media defensive deployment. In addition, at this stage Bilibili (B station), AcFun (A station) microblogging, letter and posted it and other content from media to spread the fermentation, but also to the traditional play baby games TV channels to expand in terms of the spread of some inspiration.
In the "Super Girl" reached the pinnacle of one or two years, interactive SMS voting, not only created direct revenue, but also enhance the user's sense of involvement and interaction. Now, the interactive user gradually from various ports over to the micro-channel messaging and PC and so on. From this point can be seen, Hunan Satellite TV strategic investments sing, in fact, fit the user and the propagation characteristics of their own accuracy.
A high quality APP completely as expand communication and enhanced user interaction foothold. Some media reports data show that as of the end of September this year, the cumulative sing product activation user scale reached 300 million times, 3023 million monthly active users, the average daily number of active users of 436 million people.
With these active users, it is conceivable, if sing it with "Super Girl" and "I Am a Singer" and other programs in-depth integration, or re-development change a Sing-based talent show, musical talent pattern may be large.
In expanding spread and interactive platform outside the Hunan Satellite TV has also focused on the content of IP and business continuity. As producers and disseminators of content, mango media advertising and does not stop at the ratings, it's one of the high-quality assets - days of entertainment media, is aimed at high-quality content and star IP subsequent operation and carrying value of recycling.
In recent years, the music talent show, after live TV and network platforms, have once again created a network program Relay backcourt, trailers and encore also constitute a new attraction. And sing collaboration with Hunan Satellite TV resources, the story is not just limited to a mobile platform APP extension, but as a traditional TV programming new media competition in a ring chain, in addition to the dissemination and user interaction, and far-reaching meaning after the continuation of the TV program market, constitute IP management of closed-loop, this game is not just sing a new situation after the dismantling of the country may open VIE return, it is Hunan Satellite TV in the mobile terminal to open up new competitive territory.
Accelerate innovation of traditional KTV market, expanding entertainment ecosystem Xinjiang region
In fact, the selection and sing together from the temperament, also fit the characteristics of happy purchase.
As one of the investment sing it shareholders, south broadcasting background happy purchase from its inception would subvert the traditional TV shopping; and sing will have to transform the traditional line KTV mode. Purchase and sing for joy, the bilateral cooperation will produce a synergistic opportunities.
If you sing it's "Jimmy Song KTV" can be a play Frozen Games predetermined target opening thousands of stores, KTV box in the scene, not only can be used as follow-business content and star IP and supplemented, under every line of KTV screen in addition to serving consumer, are also the account and sing APP integrated system, advertising and shopping business there enough imagination; KTV screen if the line can also scale to the network, a new consumer footprint also may follow: from KTV predetermined, dining and wine consumption, the content of advertising, celebrity events to gift delivery, etc., based on integration "sing" as an intermediary for the lifestyle and premium content IP subsequent operations, there will be More space can be developed.
Wednesday, November 18, 2015
CEO reputation Fan Chi announced the opening of platform
"The traditional discounts for businesses buy mode by pulling the user, this is not the business of blood transfusion, but the vampire to businesses, raised just buy the platform itself." Reputation, CEO of Van Chi said that word of mouth open platform, it is desirable to introduce more ecological role and partners to better serve the business play Barbie Cooking Games line under, so that the next line of business can calmly return to the beginning of the heart, such as food businesses to focus on food, make a good taste, and not be distracted and then the so-called Internet operations.
"Subsidies and discounts, just willingness to buy the platform, not the real core business demands." Fan Chi said, relying on subsidies only if the size of the user, not a healthy O2O mode. The real O2O platform, to give businesses provide value platform and ecological way to help businesses to the next line.
Van Chi said that in order to buy the B2C model, represented by subsidies, discounts, it can only bring a preferential basis of traffic to the merchant, but can not produce sustained value. Word of mouth to do platform model offers eco-based, all-link closed-loop service for the next line businesses, with an open mind, the introduction of all types of service providers, developers, together provide the most comprehensive solutions for businesses and users.
According to the person in charge mouth open platform presentation, word Platform (open.alipay.com) will open payments, marketing, credit and social relationships chain and other nine categories of technical interfaces (API), as well as platform Alibaba and ant gold dress two groups and technical resources, covering traffic, affiliate marketing, pay and big data four abilities.
Internet traffic connection, word of mouth has phone Taobao, pay treasure App entrance level, where the number of active users over 400 million Alipay. In addition, High German, microblogging, UC and other platforms for reputation to provide distribution support multiple scenes. If the user in high German map or UC browser, word of mouth can be scheduled on-site takeaway etc. O2O services.
Huang Danfeng said, "all of which flow all provided free of charge to the merchant, the merchant can decide whether to offer discounts to consumers, word of mouth does not force businesses to set off."
Terms of payment products, depending on the shape of the line business, reputation launched a customized mobile payment solutions. According to restaurant type and size difference, businesses can use the cash register scan code gun, merchants App store cashier or cashier code different programs. In addition, the account of the merchant ships of more than seven days, and in the reputation of the platform, the settlement account of the business for T + 1 model, that the next day arrival.
Membership marketing, word of mouth that "pay namely members", consumers receive coupons in the business, after the payment, businesses can guide consumers concerned about their service window, will precipitate the consumer as belonging to a member of their own businesses, and through the CRM (customer relationship management) system for intelligent marketing services.
Big Data operational, reputation will introduce third-party service providers and developers, as a platform for business operations play Dora Games and analysis tools tailored to help businesses solve the data offline precipitation, membership management, performance evaluation and other core problems.
Meanwhile, word of mouth platform will be set up ecological incubation fund, mainly for R & D support for offline businesses, operations and financing incentives hatch, the first phase investment of 10 billion yuan.
In addition to the food and beverage industry, reputation platform will open the way to increase the US industry categories, entertainment, massage and other formats.
"Fusion offline consumption and the Internet has only just begun. In the food industry, for example, the size of the line of more than 3 trillion market, now all catering turnover was 150 billion O2O platform, only about 5 percent." Fan Chi said offline consumer market space is large enough, and the reputation of the idea is to line with the majority of businesses together to create consumer demand, bigger O2O market cake.
According to Analysys Analysys think tank data show that the third quarter of 2015 China buy the market scale reached 55.35 billion yuan, growth of 18.9% year-over-year increase of 149.7%. Where the US group, glutinous rice public comment and Baidu occupied 47.9 percent, respectively, 30% and 20.1% market share. And word of mouth network is not in his column.
In June this year, Alibaba paying play Baby Hazel Games attention to their O2O business, financial services group announced ant invested 6 billion yuan jointly set up a now word of mouth network. In September this year, word of mouth network announced 5 billion to support investment in the next line businesses, assist local living services industry restructuring and upgrading. In the same month, word of mouth network announced hit 1 billion yuan, the introduction of "national shop" program to recruit one million "word of mouth off" in order to attract the line restaurant shop on word of mouth internet.
According to word of mouth network presentation, until now, including KFC, McDonald's, grandmother, Quanjude, etc., a large number of food and beverage brands have settled reputation platform, the number of platforms catering stores more than 400,000. Single-day turnover of food and beverage category has more than 3 million orders. Takeout reputation also plans to open up the country within the next year 200 new cities.
"Subsidies and discounts, just willingness to buy the platform, not the real core business demands." Fan Chi said, relying on subsidies only if the size of the user, not a healthy O2O mode. The real O2O platform, to give businesses provide value platform and ecological way to help businesses to the next line.
Van Chi said that in order to buy the B2C model, represented by subsidies, discounts, it can only bring a preferential basis of traffic to the merchant, but can not produce sustained value. Word of mouth to do platform model offers eco-based, all-link closed-loop service for the next line businesses, with an open mind, the introduction of all types of service providers, developers, together provide the most comprehensive solutions for businesses and users.
According to the person in charge mouth open platform presentation, word Platform (open.alipay.com) will open payments, marketing, credit and social relationships chain and other nine categories of technical interfaces (API), as well as platform Alibaba and ant gold dress two groups and technical resources, covering traffic, affiliate marketing, pay and big data four abilities.
Internet traffic connection, word of mouth has phone Taobao, pay treasure App entrance level, where the number of active users over 400 million Alipay. In addition, High German, microblogging, UC and other platforms for reputation to provide distribution support multiple scenes. If the user in high German map or UC browser, word of mouth can be scheduled on-site takeaway etc. O2O services.
Huang Danfeng said, "all of which flow all provided free of charge to the merchant, the merchant can decide whether to offer discounts to consumers, word of mouth does not force businesses to set off."
Terms of payment products, depending on the shape of the line business, reputation launched a customized mobile payment solutions. According to restaurant type and size difference, businesses can use the cash register scan code gun, merchants App store cashier or cashier code different programs. In addition, the account of the merchant ships of more than seven days, and in the reputation of the platform, the settlement account of the business for T + 1 model, that the next day arrival.
Membership marketing, word of mouth that "pay namely members", consumers receive coupons in the business, after the payment, businesses can guide consumers concerned about their service window, will precipitate the consumer as belonging to a member of their own businesses, and through the CRM (customer relationship management) system for intelligent marketing services.
Big Data operational, reputation will introduce third-party service providers and developers, as a platform for business operations play Dora Games and analysis tools tailored to help businesses solve the data offline precipitation, membership management, performance evaluation and other core problems.
Meanwhile, word of mouth platform will be set up ecological incubation fund, mainly for R & D support for offline businesses, operations and financing incentives hatch, the first phase investment of 10 billion yuan.
In addition to the food and beverage industry, reputation platform will open the way to increase the US industry categories, entertainment, massage and other formats.
"Fusion offline consumption and the Internet has only just begun. In the food industry, for example, the size of the line of more than 3 trillion market, now all catering turnover was 150 billion O2O platform, only about 5 percent." Fan Chi said offline consumer market space is large enough, and the reputation of the idea is to line with the majority of businesses together to create consumer demand, bigger O2O market cake.
According to Analysys Analysys think tank data show that the third quarter of 2015 China buy the market scale reached 55.35 billion yuan, growth of 18.9% year-over-year increase of 149.7%. Where the US group, glutinous rice public comment and Baidu occupied 47.9 percent, respectively, 30% and 20.1% market share. And word of mouth network is not in his column.
In June this year, Alibaba paying play Baby Hazel Games attention to their O2O business, financial services group announced ant invested 6 billion yuan jointly set up a now word of mouth network. In September this year, word of mouth network announced 5 billion to support investment in the next line businesses, assist local living services industry restructuring and upgrading. In the same month, word of mouth network announced hit 1 billion yuan, the introduction of "national shop" program to recruit one million "word of mouth off" in order to attract the line restaurant shop on word of mouth internet.
According to word of mouth network presentation, until now, including KFC, McDonald's, grandmother, Quanjude, etc., a large number of food and beverage brands have settled reputation platform, the number of platforms catering stores more than 400,000. Single-day turnover of food and beverage category has more than 3 million orders. Takeout reputation also plans to open up the country within the next year 200 new cities.
A pleasant view on loans
In fact, the majority of the United States is the latter, the former less, should not the same valuation system, after the infinite beauty of the LC market, although all the way down, but still the total market value of nearly 4.7 billion dollars, while ONDECK market capitalization of just less than 700 million dollars. In fact, there may well reflect the capital market business model of these two views, it is clear that the US capital market does not play baby games like financial companies, and commercial applications like Internet companies. Of course, here also implies a basic condition that the capital markets risk averse assets, LC model is platform model, the platform itself is not to take risks, all income from service fees, regardless of loan quality is good or bad, will not affect the service fee income, in this case, the business scale has nothing to do with risk, and therefore have the imagination, but ONDECK this model, which is the essence of small loan company is Chinese, all revenues from the lending interest income, ondeck loans issued by the company from five ranging from 1000 to 500,000 US dollars, the interest rate can go up to more than 50%, which shows the ONDECK business structure is actually a risk takers, income from its loan quality control, the so-called bad determines the final profit, this model In fact, the nature of the financial companies, the valuation system naturally will determine the market and do not overestimate this type of business model.
Cause I'm in the "private banks, okay? "Mentioned before, two fundamental flaws of this model, the first one is not sustainable profits, large financial level is a cyclical industry, so-called innovative risk control technology, in the large cycle is very difficult to resist Therefore profit often in an unstable state, similar to our past bank, Guo Guangchang said that banking profits this year speaks, now a significant decline in a large number of banking profits, is a typical case. The second is that this business model is subject to the capital, although the securitization of credit assets by way of expanding the scale, but ultimately limited, difficult to have imagination, and said plainly, is even banking on average less than 1.2 at times the pb, this business model to have much imagination itself is the problem. If you want to add under the third condition, then, it is what must be remembered is the long tail market, long-tailed it was decided not mean forever. You do not put the body in turn tail and unrealistic. Because the cut into a traditional financial institutions to take into account the place, do deep penetration, you can live, but does not mean you can leave this area, in other areas to do someone else. Leave your good field advantage, you too can not live, so this model will be capped, difficult high valuation. This is why ondeck been stagnant valuation reasons, after the second quarter earnings come out, and fell again.
If you add a fourth reason, then, is the long tail market began to enter a large number of new companies, the United States there have been many similar lending companies have claims to have regressed technology, we can design a variety of models, to this group of customers pay all kinds of loans, one is lucrative returns on average play baby games about 25%. On the other hand is on the corporate loans in the United States is not very strict supervision, and have actually restricted to personal loans and more. In this case, the competition will be very intense, no one can monopolize the market, this time to give these companies the possibility, in terms of not very high valuation.
LC model, with a monopoly in the United States, is a feature of the platform is very difficult to set up, but once built, can not easily be Gaosi, from a business model point of view, LC itself does not take risks, just as business matching, From the earliest P2P mode, up to today in fact, LC is an organization seeking to grant personal loans platform, because it is for the individual grant, so a bit of trouble on the procedure, but why LC in the listing, but also all the way down pattern, I personally feel The difficulty lies in the possible incremental LC qualified borrowers related to the decrease, or back in front of that long tail customers, the LC is a personal credit card lending population-based, replacing loans with relatively low credit card interest rates, on the one hand Space is limited population growth, on the other hand also by the card itself lending rates decline, the substitution effect is getting worse also relevant.
US Internet financial model, whether it is the platform model or lending model, the essence of all B2C or B2B model, a large number of institutional funds lent to individuals or companies that, under this model, in fact, is largely borrowing capacity and the cost of borrowing Competition and are more rational, unlike China, the pattern is the essence of China C2B or C2C, the individual's own contribution to the organization or to individuals, the key initiative in the hands of individuals, this time, individuals are to a large extent irrational, personal That lack of professionalism, lack of energy, the cost of loans is high, the case is also a lack of ability to judge risk, would eventually only go up lending mode, it becomes a money supply side, feeling the long run, China Personal circumstances also will come to the capital to take care of the professional bodies, this of course is a digression.
Back pleasant loans up mode, in fact, not carefully explained, is a lending agency model, the final reference is certainly ondeck market valuation system, of course, does not exclude foreigners to leave China too far, do not understand is there as a possibility lc of. In pleasant loan prospectus, I saw a description of risk reserves, in fact, is not it also shows that pleasant loans, he is positioning itself in the lending institution?
Personally, I feel myself the key question is how pleasant loan may explain with relations between letter should, in fact, in terms of nature, the relationship between the two is one, should be developed rapidly in recent years letter, pleasant loans also very fast, very fierce on the scale, this premise must be based on its letter should convey a lot of business on the basis of effective, should leave the letter, pleasant loans within three years is unlikely to increase in size several times, then how to sort out related party transactions between play Frozen Games the two should be a relatively complex issue, pleasant loan profits depends entirely on the business side of risk control ability, then how bad part of the bear, who will bear, has become the key point.
As China's first listed P2P companies, certainly have a good lead in the demonstration effect, domestic policy has been uncertain, a large number of P2P companies are seeking overseas listing, the United States is the first choice, but we have to recognize that the United States or, Hong Ye are the institutions dominated the market, institutions are rational people, who are not stupid, good things, to be nice, will lay eggs, in fact, the Nasdaq nearly 85 percent of companies are also zombie companies, active enterprise is not much, it means that the listing of the companies is just the beginning, not the end, unlike the Chinese market get together a bunch of idiot, even if it is institutions, back to the last is a retail, this market is a fight Silly market, just a story can be earthshaking up, listed, you can leave cash.
Cause I'm in the "private banks, okay? "Mentioned before, two fundamental flaws of this model, the first one is not sustainable profits, large financial level is a cyclical industry, so-called innovative risk control technology, in the large cycle is very difficult to resist Therefore profit often in an unstable state, similar to our past bank, Guo Guangchang said that banking profits this year speaks, now a significant decline in a large number of banking profits, is a typical case. The second is that this business model is subject to the capital, although the securitization of credit assets by way of expanding the scale, but ultimately limited, difficult to have imagination, and said plainly, is even banking on average less than 1.2 at times the pb, this business model to have much imagination itself is the problem. If you want to add under the third condition, then, it is what must be remembered is the long tail market, long-tailed it was decided not mean forever. You do not put the body in turn tail and unrealistic. Because the cut into a traditional financial institutions to take into account the place, do deep penetration, you can live, but does not mean you can leave this area, in other areas to do someone else. Leave your good field advantage, you too can not live, so this model will be capped, difficult high valuation. This is why ondeck been stagnant valuation reasons, after the second quarter earnings come out, and fell again.
If you add a fourth reason, then, is the long tail market began to enter a large number of new companies, the United States there have been many similar lending companies have claims to have regressed technology, we can design a variety of models, to this group of customers pay all kinds of loans, one is lucrative returns on average play baby games about 25%. On the other hand is on the corporate loans in the United States is not very strict supervision, and have actually restricted to personal loans and more. In this case, the competition will be very intense, no one can monopolize the market, this time to give these companies the possibility, in terms of not very high valuation.
LC model, with a monopoly in the United States, is a feature of the platform is very difficult to set up, but once built, can not easily be Gaosi, from a business model point of view, LC itself does not take risks, just as business matching, From the earliest P2P mode, up to today in fact, LC is an organization seeking to grant personal loans platform, because it is for the individual grant, so a bit of trouble on the procedure, but why LC in the listing, but also all the way down pattern, I personally feel The difficulty lies in the possible incremental LC qualified borrowers related to the decrease, or back in front of that long tail customers, the LC is a personal credit card lending population-based, replacing loans with relatively low credit card interest rates, on the one hand Space is limited population growth, on the other hand also by the card itself lending rates decline, the substitution effect is getting worse also relevant.
US Internet financial model, whether it is the platform model or lending model, the essence of all B2C or B2B model, a large number of institutional funds lent to individuals or companies that, under this model, in fact, is largely borrowing capacity and the cost of borrowing Competition and are more rational, unlike China, the pattern is the essence of China C2B or C2C, the individual's own contribution to the organization or to individuals, the key initiative in the hands of individuals, this time, individuals are to a large extent irrational, personal That lack of professionalism, lack of energy, the cost of loans is high, the case is also a lack of ability to judge risk, would eventually only go up lending mode, it becomes a money supply side, feeling the long run, China Personal circumstances also will come to the capital to take care of the professional bodies, this of course is a digression.
Back pleasant loans up mode, in fact, not carefully explained, is a lending agency model, the final reference is certainly ondeck market valuation system, of course, does not exclude foreigners to leave China too far, do not understand is there as a possibility lc of. In pleasant loan prospectus, I saw a description of risk reserves, in fact, is not it also shows that pleasant loans, he is positioning itself in the lending institution?
Personally, I feel myself the key question is how pleasant loan may explain with relations between letter should, in fact, in terms of nature, the relationship between the two is one, should be developed rapidly in recent years letter, pleasant loans also very fast, very fierce on the scale, this premise must be based on its letter should convey a lot of business on the basis of effective, should leave the letter, pleasant loans within three years is unlikely to increase in size several times, then how to sort out related party transactions between play Frozen Games the two should be a relatively complex issue, pleasant loan profits depends entirely on the business side of risk control ability, then how bad part of the bear, who will bear, has become the key point.
As China's first listed P2P companies, certainly have a good lead in the demonstration effect, domestic policy has been uncertain, a large number of P2P companies are seeking overseas listing, the United States is the first choice, but we have to recognize that the United States or, Hong Ye are the institutions dominated the market, institutions are rational people, who are not stupid, good things, to be nice, will lay eggs, in fact, the Nasdaq nearly 85 percent of companies are also zombie companies, active enterprise is not much, it means that the listing of the companies is just the beginning, not the end, unlike the Chinese market get together a bunch of idiot, even if it is institutions, back to the last is a retail, this market is a fight Silly market, just a story can be earthshaking up, listed, you can leave cash.
Friday, November 6, 2015
Double 11 to force the war torn Ali biggest winner
Jingdong real name is one of the time-tested marketing strategy. October 3 evening, Jingdong official micro-channel public number "Jingdong blackboard" play Barbie Cooking Games announced that Alibaba forcing businesses in the upcoming double eleven promotional activities "alternative" to the State Administration for Industry Ali real name disturb electrical provider market order.
Prior to October 29, Jingdong blackboard Anpi had issued a platform on the part of international and domestic brand businesses pressuring it shall not participate in other platforms including Jingdong promotional activities, and there is no sign ban on Sen's flagship store .
Opened in the past three years Jingdong play a major holiday promotion, in order to achieve maximum benefits, Jingdong year after year, a second election hype, the way very similar, and played with consummate. In June 2013, to coincide with the 10th anniversary of Jingdong anniversary, due attention is not high, Kui Orioles vice president of spring when 任京东 personally stood open to the media denouncing the Lynx "alternative", with certainty, to attack opponents called 618 Great promote its own cheer.
Last year, two-11 trademark cases follow the same logic, by the initiative to the media burst Mengliao Jingdong, Ali registered "Lynx double 11" trademark, making it ready to put around the ad was forced off the shelf, but the media did not accept their victim Image secretly play marketing stuff, countered that Jingdong promotional advertising advertising law violation is offline.
So to say, a second election this year Jingdong really innovative one, the first to set an example as a closed shop process, and without naming accused Lynx forced businesses a second election, the first to test the market reaction, trying to attract media attention, and they regard surprising, but not old tricks on science and technology headlines, let Jingdong grouchy. However, Jingdong well prepared on a dual 11 overall marketing strategy, decided to replace the runway killer resorted to SAIC real name Ali resulting.
As expected Qiang East, the news shocker like the same, so that double 11 war ahead of the arrival, the media willing to report, users are willing to onlookers, and constantly refresh in my circle of friends, and even staged rolling live, whenever Ali Jingdong or the latest response, circle of friends the first time tracking reports.
From their responses, the escalation is not really push whistleblower Jingdong, but Ali. Ali analogy with poultry, said, "We respect the real name, but today is the real name of the chicken duck, duck monopolized the lake said," and this metaphor not only the rising concern about the event, and the effective transfer of the focus of the public, for two He did not choose a clear response, making Jingdong in a passive state. Thus, in order play Dora Games to alleviate the embarrassment, Jingdong had to take the initiative to disclose the latest progress report, called SAIC has accepted and handed over to Zhejiang Industrial and Commercial Bureau for further processing and investigation.
From the beginning of the planning of this farce, Liu Qiang East knew Ali would not have to report the results, but its director of SAIC drama in a supporting role. In cooperation with SAIC, passed the ball to the jurisdiction of Ali's Zhejiang Industry and Commerce Bureau, but the outcome is already doomed: a second election either non-existent or nothing. But Jingdong is not a loser, at least he won mouth battle, law enforcement agencies began to intervene in the investigation, although symbolic than practical significance.
Event just a few hours corpuscles, Business Administration, Mr Zhang Mao visited Ali and wished success message double 11, began scraper circle of friends, many onlookers are lamenting the dramatic war of words, Jingdong agreed beaten face. Jingdong Ali thought beginning with SAIC because fake tension, the drama can act as a supporting role, himself played the leading role, I did not expect to become masters in Business Administration, staged such a good show with Ali.
About Zhang Mao visited Ali, although there are two versions of the reports, but positive interactions with SAIC Ali, Jingdong sustained by the desire to make a second election speculation vain, events will soon subside, but also by the saliva Ali Free marketing himself a war.
Second Round: Shredded Suning Jingdong
Dual 11 this year is undoubtedly the most difficult year Jingdong face got hit, in addition to facing Lynx powerful offensive, but also had to deal with his agent distraction Suning challenge. October 19, Suning Sun Weimin, vice chairman of the "double 11" Lynx Beijing conference revealed that this year will launch a flat twin 11 Suning Beijing action, and named to Jingdong issued a gauntlet, the first to stir up double 11 price war, and made "as long as higher commodity Suning Jingdong, internal colleagues a briefing, two penalties, third class" commitment.
Into November, Jingdong, Suning to expand more violent offensive, first delivery fleet wandering around Jingdong headquarters, followed by another published many posters Jingdong direct shelling. One of the most striking is the "TO: certain East, if the boss is really strong, headlines why the boss."
Prior to the outside world crazy pass tea pregnant sister, plus users take tea sister Tatu photos, the night she immediately admitted pregnant, and clever two-child policy by voicing support for the mother and child Jingdong. Although Suning Jingdong provoke consideration for their own interests, but some extent, it is to say the media and the general voice of the user, causing viral circle of friends.
In fact, Liu Qiang East and tea sister love the exposure began, Jingdong on with the tea sister tightly bundled together. Whether high-profile show of affection between the two sides, arguing, or back to Suqian home, graduation photo shoot, licensing, and even marriage are firmly occupy the technology, entertainment headlines, Liu Qiang East completed the cross-border electricity supplier of the road chiefs to entertainment star. As one of the beneficiaries, Jingdong directly save a lot of advertising, public attitudes shift from fresh Oh.
So, Suning strong copywriting scraper circle of friends, drew a burst of hot. Although Jingdong rapid response: "show do not show both the proprietress, strong or not ask you home Marange" "To a Ning: lion, if hard enough, why was the cat merge", and Suning become Ali thugs Watch this fact , hoping to shift the focus of public attention from the tea sister relationship up to Suning and Ali.
From copywriting itself, Jingdong comeback seems emboldened enough; the actual propagation effect, Jingdong wishful thinking clearly not started, the momentum spread significantly weaker than Suning, Jingdong disguised acknowledged by tea and sister to win the eye, it has deepened public offensive marketing tools, Ali became the potential gainers.
Third Round: Dual 11 large PK party
As a sponsor of the double 11, Ali, 11 evolved from the success of the double home event for the retail industry event, and then upgrade to the world's major business activities. Ali CEO Zhang Yong had said, his eyes twin 11 consumer Spring Festival, "since it is the consumer's Chinese New Year, how they have to engage in a Spring Festival." Double 11 party be formed, directed by famous director Feng Xiaogang.
Since then, Ali open 11 this year double play and progress in the preparations on several occasions, but also simultaneously by the Feng play baby Hazel Games updates on double 11 evening. November 3, Feng Xiaogang to the outside world for the first time Secret this "big names" gathered to netizens "Personal Tailor" party details, from the days of cat jointly build Hunan Satellite TV, Hunan Satellite TV and through, excellent soil, mango TV broadcast to the world, attract Rain, Jolin Tsai, TFBOYS and other stars to join.
Whether or evening star lineup of play, Ali dual 11 party all Aspect full, resulting in a ticket is hard situation, while very topic and dissemination of resistance, such as Ma "invite" Obama to attend. In response, Ma also jokingly said on microblogging, "I want to find 11 double tickets for the evening many people, especially, to be honest, I have here the wood. You ask Feng there?"
For the first held dual 11 party, Ali nature has its calculations and ambitions, hopes that by the evening of the publicity effect of the influence of double 11 and Ali brand to new heights. Seeing Ali dual 11 party even better, Jingdong to be outdone, in conjunction with China good sound original cast, CCTV, Tencent video, and several small partners to build large-scale campaign song, a great and Ali under a higher meaning.
Prior to October 29, Jingdong blackboard Anpi had issued a platform on the part of international and domestic brand businesses pressuring it shall not participate in other platforms including Jingdong promotional activities, and there is no sign ban on Sen's flagship store .
Opened in the past three years Jingdong play a major holiday promotion, in order to achieve maximum benefits, Jingdong year after year, a second election hype, the way very similar, and played with consummate. In June 2013, to coincide with the 10th anniversary of Jingdong anniversary, due attention is not high, Kui Orioles vice president of spring when 任京东 personally stood open to the media denouncing the Lynx "alternative", with certainty, to attack opponents called 618 Great promote its own cheer.
Last year, two-11 trademark cases follow the same logic, by the initiative to the media burst Mengliao Jingdong, Ali registered "Lynx double 11" trademark, making it ready to put around the ad was forced off the shelf, but the media did not accept their victim Image secretly play marketing stuff, countered that Jingdong promotional advertising advertising law violation is offline.
So to say, a second election this year Jingdong really innovative one, the first to set an example as a closed shop process, and without naming accused Lynx forced businesses a second election, the first to test the market reaction, trying to attract media attention, and they regard surprising, but not old tricks on science and technology headlines, let Jingdong grouchy. However, Jingdong well prepared on a dual 11 overall marketing strategy, decided to replace the runway killer resorted to SAIC real name Ali resulting.
As expected Qiang East, the news shocker like the same, so that double 11 war ahead of the arrival, the media willing to report, users are willing to onlookers, and constantly refresh in my circle of friends, and even staged rolling live, whenever Ali Jingdong or the latest response, circle of friends the first time tracking reports.
From their responses, the escalation is not really push whistleblower Jingdong, but Ali. Ali analogy with poultry, said, "We respect the real name, but today is the real name of the chicken duck, duck monopolized the lake said," and this metaphor not only the rising concern about the event, and the effective transfer of the focus of the public, for two He did not choose a clear response, making Jingdong in a passive state. Thus, in order play Dora Games to alleviate the embarrassment, Jingdong had to take the initiative to disclose the latest progress report, called SAIC has accepted and handed over to Zhejiang Industrial and Commercial Bureau for further processing and investigation.
From the beginning of the planning of this farce, Liu Qiang East knew Ali would not have to report the results, but its director of SAIC drama in a supporting role. In cooperation with SAIC, passed the ball to the jurisdiction of Ali's Zhejiang Industry and Commerce Bureau, but the outcome is already doomed: a second election either non-existent or nothing. But Jingdong is not a loser, at least he won mouth battle, law enforcement agencies began to intervene in the investigation, although symbolic than practical significance.
Event just a few hours corpuscles, Business Administration, Mr Zhang Mao visited Ali and wished success message double 11, began scraper circle of friends, many onlookers are lamenting the dramatic war of words, Jingdong agreed beaten face. Jingdong Ali thought beginning with SAIC because fake tension, the drama can act as a supporting role, himself played the leading role, I did not expect to become masters in Business Administration, staged such a good show with Ali.
About Zhang Mao visited Ali, although there are two versions of the reports, but positive interactions with SAIC Ali, Jingdong sustained by the desire to make a second election speculation vain, events will soon subside, but also by the saliva Ali Free marketing himself a war.
Second Round: Shredded Suning Jingdong
Dual 11 this year is undoubtedly the most difficult year Jingdong face got hit, in addition to facing Lynx powerful offensive, but also had to deal with his agent distraction Suning challenge. October 19, Suning Sun Weimin, vice chairman of the "double 11" Lynx Beijing conference revealed that this year will launch a flat twin 11 Suning Beijing action, and named to Jingdong issued a gauntlet, the first to stir up double 11 price war, and made "as long as higher commodity Suning Jingdong, internal colleagues a briefing, two penalties, third class" commitment.
Into November, Jingdong, Suning to expand more violent offensive, first delivery fleet wandering around Jingdong headquarters, followed by another published many posters Jingdong direct shelling. One of the most striking is the "TO: certain East, if the boss is really strong, headlines why the boss."
Prior to the outside world crazy pass tea pregnant sister, plus users take tea sister Tatu photos, the night she immediately admitted pregnant, and clever two-child policy by voicing support for the mother and child Jingdong. Although Suning Jingdong provoke consideration for their own interests, but some extent, it is to say the media and the general voice of the user, causing viral circle of friends.
In fact, Liu Qiang East and tea sister love the exposure began, Jingdong on with the tea sister tightly bundled together. Whether high-profile show of affection between the two sides, arguing, or back to Suqian home, graduation photo shoot, licensing, and even marriage are firmly occupy the technology, entertainment headlines, Liu Qiang East completed the cross-border electricity supplier of the road chiefs to entertainment star. As one of the beneficiaries, Jingdong directly save a lot of advertising, public attitudes shift from fresh Oh.
So, Suning strong copywriting scraper circle of friends, drew a burst of hot. Although Jingdong rapid response: "show do not show both the proprietress, strong or not ask you home Marange" "To a Ning: lion, if hard enough, why was the cat merge", and Suning become Ali thugs Watch this fact , hoping to shift the focus of public attention from the tea sister relationship up to Suning and Ali.
From copywriting itself, Jingdong comeback seems emboldened enough; the actual propagation effect, Jingdong wishful thinking clearly not started, the momentum spread significantly weaker than Suning, Jingdong disguised acknowledged by tea and sister to win the eye, it has deepened public offensive marketing tools, Ali became the potential gainers.
Third Round: Dual 11 large PK party
As a sponsor of the double 11, Ali, 11 evolved from the success of the double home event for the retail industry event, and then upgrade to the world's major business activities. Ali CEO Zhang Yong had said, his eyes twin 11 consumer Spring Festival, "since it is the consumer's Chinese New Year, how they have to engage in a Spring Festival." Double 11 party be formed, directed by famous director Feng Xiaogang.
Since then, Ali open 11 this year double play and progress in the preparations on several occasions, but also simultaneously by the Feng play baby Hazel Games updates on double 11 evening. November 3, Feng Xiaogang to the outside world for the first time Secret this "big names" gathered to netizens "Personal Tailor" party details, from the days of cat jointly build Hunan Satellite TV, Hunan Satellite TV and through, excellent soil, mango TV broadcast to the world, attract Rain, Jolin Tsai, TFBOYS and other stars to join.
Whether or evening star lineup of play, Ali dual 11 party all Aspect full, resulting in a ticket is hard situation, while very topic and dissemination of resistance, such as Ma "invite" Obama to attend. In response, Ma also jokingly said on microblogging, "I want to find 11 double tickets for the evening many people, especially, to be honest, I have here the wood. You ask Feng there?"
For the first held dual 11 party, Ali nature has its calculations and ambitions, hopes that by the evening of the publicity effect of the influence of double 11 and Ali brand to new heights. Seeing Ali dual 11 party even better, Jingdong to be outdone, in conjunction with China good sound original cast, CCTV, Tencent video, and several small partners to build large-scale campaign song, a great and Ali under a higher meaning.
Hass to be rational behind Kirin 950 Guards
Recently, the industry expect China's Huawei Hass unicorn 950 mobile phone chip was finally released, as have a number of play baby games so-called innovative technologies in the industry has been widely praised, even the media with the "Guards" word as the title of the article to describe the unicorn 950 The performance has gone beyond the moment, and even the future of mainstream mobile chip manufacturers a product, such as Samsung Exynos7420, Qualcomm Xiaolong 810 (some say beyond the date of 820), the fact is true, as the surface looks so simple?
As we all know, the chip (including mobile chip) industry, although many factors influence their effectiveness, but simply play a decisive role is to structure and process innovation. This has been proven, the most typical manifestation of this is the game industry competition between Intel and AMD in the chip industry in the traditional PC. Also based on x86 architecture, Intel innovation in architecture due to far more than AMD, and supplemented by the process of leading (the industry's leading Tick-Tock mode), eventually defeated in the competition AMD PC chip, only the existence of a so-called cost-effective PC chip industry as a symbolic. This pattern is being repeated now competitive potential of mobile chip industry is presented.
PC chip industry with similar Intel and AMD, the chip in the mobile industry, almost all major chip vendors are based on the ARM architecture, namely either MTK, Samsung, Huawei, or Qualcomm, have adopted the official standard ARM micro-architecture "Cortex -A ", also known as ARM's reference design. Although the public version of the ARM ARM designs after the relevant tests, for a mobile terminal (such as smart phones) manufacturers can do to save time and costs, accelerate time to market, but also brought negative impact is obvious, that is, the chip homogenization, and ultimately reflected in the smartphone experience.
It is worth mentioning that, as the market, users and applications for smart phones performance and experience requirements for continuous improvement, ARM architecture also facing balance of performance and power consumption, which is why entering the 64 mobile chip era, ARM in public version of the design introduced in Reason "big.little" architecture. In the popular ARM Cortex-A53 and Cortex-A57, for example, using the same 20nm semiconductor technology to create, run at 1.5GHz, single core A53 TDP (thermal design power) of about 300mW, and work up to a single A57 core TDP 3W, power between a play baby games difference of nearly 10 times. From a practical point of view, such a large power Cortex-A57 is not suitable for carrying on the phone, but Cortex-A53 for high-end mobile phones in terms of performance is inadequate. ARM is given the means to solve the A53 and A57 mixed use, consisting of so-called "big.little" size core structure, the simple task of hibernation enabled only when the core A57 A53 core, A53, A57 together on complex tasks when, unfortunately, A53 and A57 instruction throughput and cache are independent of each other, if an application needs to run in between the A53 and the switch A57, A53 and A57 switching delay between the core up to the millisecond, it does not look a millisecond, reflect on your smartphone The most direct manifestation or is applied Caton, or is the power consumption is too high, the only way is to use a compromise to ease the process. This is why with the use of ARM reference design, using 14 nm FinFET process Samsung Exynos7420 overall performance (energy ratio) is better than the same use ARM reference design, but using 20-nanometer process mainly 810 Qualcomm, but Qualcomm 810 equipment The so-called "hot" Behind that criticism is the result of the public version of the ARM design and process behind the superposition of two factors, reflected in the market competition, it is Qualcomm lost Samsung Galaxy S6 flagship chip orders.
Compared with Samsung and Qualcomm, currently one of the best in the industry known as mobile phone chip design companies, the same ARM architecture Apple there have been no similar problems, on the contrary, its newly released iPhone6s and iPhone6s Plus using A9 Allegedly chip performance has reached the level of PC performance on-chip, which is mainly due to Apple's own chip architecture innovation. In fact as early when iPhone4, Apple has already begun using independent chip architecture, and further infrastructure from iPhone5 began to replace autonomous Swift, an architectural innovation of this result is that, despite Apple's iPhone clocked chips behind (in fact, It is to achieve power) in the same period other flagship Android camp nearly half, but the performance does not lose, and even beyond, until today's A9 significantly ahead of the competition. More importantly, with the chip architecture independent innovation capability, it means that Apple can with the greatest degree of freedom to optimize performance or power consumption performance of any one application.
If Apple is a typical representative of independent competition in the smart phone chip architecture benefit, then the tragedy of the high-pass 810 is negative representatives. The reason is simple, before 810, Qualcomm has been using its own chip architecture, and thus the formation of the rival differentiated competitive advantage of mobile phone chips and significantly ahead of the competition, but to the 64-bit era, Qualcomm because of lack of preparation, in order to compete in the blind to give up their own chip architecture design, and the first "easy way out" camel directly using ARM's reference design, the result is high power, delaying the market opportunity, at least for Qualcomm adversely affected.
It is because of Apple because independent architectural innovations in a successful role model of mobile phone chips Qualcomm 810 and give up independent architectural innovations and setbacks, the mainstream chip manufacturers will be key next-generation mobile phone chip core competencies as independent architectural innovations. For example, Samsung's Exynos M1 generation will be the first of its autonomous architecture "Mongoose" Qualcomm Xiaolong 820 using a proprietary architecture "kryo", and the relevant test data exposure from view, because the use of independent architectural innovations, performance play Frozen Games of the chip's has increased substantially in the same time, power consumption is significantly reduced, while improving other aspects of innovation in the smartphone space.
In contrast, the unicorn 950 chip release, in spite of the industry's pursuit of popular, but we did not see representatives of the chip industry and competitive trends of the independent chip architecture design brings results in the future (which is still copying the ARM "big.little" architecture), and of course we are here not to deny ARM "big.little" architecture and Huawei copied reasonableness of this approach, innovation and brings performance boost performance, after all, a lot of evaluation shows that Kirin 950 chip has made Huawei Hass squeeze into the global mobile phone chip first camp, par Samsung and Qualcomm, and bring it directly to enhance competitiveness in the smartphone market, but as the only Chinese mobile phone industry is expected to challenge Apple and Samsung companies, not only to focus on the present, but also to grasp the development trend of the industry, the only way. We can shorten the gap and challenging time, even in the future beyond, I am afraid this is the unicorn 950 chip Guards behind us, including Huawei Hass rational thinking.
As we all know, the chip (including mobile chip) industry, although many factors influence their effectiveness, but simply play a decisive role is to structure and process innovation. This has been proven, the most typical manifestation of this is the game industry competition between Intel and AMD in the chip industry in the traditional PC. Also based on x86 architecture, Intel innovation in architecture due to far more than AMD, and supplemented by the process of leading (the industry's leading Tick-Tock mode), eventually defeated in the competition AMD PC chip, only the existence of a so-called cost-effective PC chip industry as a symbolic. This pattern is being repeated now competitive potential of mobile chip industry is presented.
PC chip industry with similar Intel and AMD, the chip in the mobile industry, almost all major chip vendors are based on the ARM architecture, namely either MTK, Samsung, Huawei, or Qualcomm, have adopted the official standard ARM micro-architecture "Cortex -A ", also known as ARM's reference design. Although the public version of the ARM ARM designs after the relevant tests, for a mobile terminal (such as smart phones) manufacturers can do to save time and costs, accelerate time to market, but also brought negative impact is obvious, that is, the chip homogenization, and ultimately reflected in the smartphone experience.
It is worth mentioning that, as the market, users and applications for smart phones performance and experience requirements for continuous improvement, ARM architecture also facing balance of performance and power consumption, which is why entering the 64 mobile chip era, ARM in public version of the design introduced in Reason "big.little" architecture. In the popular ARM Cortex-A53 and Cortex-A57, for example, using the same 20nm semiconductor technology to create, run at 1.5GHz, single core A53 TDP (thermal design power) of about 300mW, and work up to a single A57 core TDP 3W, power between a play baby games difference of nearly 10 times. From a practical point of view, such a large power Cortex-A57 is not suitable for carrying on the phone, but Cortex-A53 for high-end mobile phones in terms of performance is inadequate. ARM is given the means to solve the A53 and A57 mixed use, consisting of so-called "big.little" size core structure, the simple task of hibernation enabled only when the core A57 A53 core, A53, A57 together on complex tasks when, unfortunately, A53 and A57 instruction throughput and cache are independent of each other, if an application needs to run in between the A53 and the switch A57, A53 and A57 switching delay between the core up to the millisecond, it does not look a millisecond, reflect on your smartphone The most direct manifestation or is applied Caton, or is the power consumption is too high, the only way is to use a compromise to ease the process. This is why with the use of ARM reference design, using 14 nm FinFET process Samsung Exynos7420 overall performance (energy ratio) is better than the same use ARM reference design, but using 20-nanometer process mainly 810 Qualcomm, but Qualcomm 810 equipment The so-called "hot" Behind that criticism is the result of the public version of the ARM design and process behind the superposition of two factors, reflected in the market competition, it is Qualcomm lost Samsung Galaxy S6 flagship chip orders.
Compared with Samsung and Qualcomm, currently one of the best in the industry known as mobile phone chip design companies, the same ARM architecture Apple there have been no similar problems, on the contrary, its newly released iPhone6s and iPhone6s Plus using A9 Allegedly chip performance has reached the level of PC performance on-chip, which is mainly due to Apple's own chip architecture innovation. In fact as early when iPhone4, Apple has already begun using independent chip architecture, and further infrastructure from iPhone5 began to replace autonomous Swift, an architectural innovation of this result is that, despite Apple's iPhone clocked chips behind (in fact, It is to achieve power) in the same period other flagship Android camp nearly half, but the performance does not lose, and even beyond, until today's A9 significantly ahead of the competition. More importantly, with the chip architecture independent innovation capability, it means that Apple can with the greatest degree of freedom to optimize performance or power consumption performance of any one application.
If Apple is a typical representative of independent competition in the smart phone chip architecture benefit, then the tragedy of the high-pass 810 is negative representatives. The reason is simple, before 810, Qualcomm has been using its own chip architecture, and thus the formation of the rival differentiated competitive advantage of mobile phone chips and significantly ahead of the competition, but to the 64-bit era, Qualcomm because of lack of preparation, in order to compete in the blind to give up their own chip architecture design, and the first "easy way out" camel directly using ARM's reference design, the result is high power, delaying the market opportunity, at least for Qualcomm adversely affected.
It is because of Apple because independent architectural innovations in a successful role model of mobile phone chips Qualcomm 810 and give up independent architectural innovations and setbacks, the mainstream chip manufacturers will be key next-generation mobile phone chip core competencies as independent architectural innovations. For example, Samsung's Exynos M1 generation will be the first of its autonomous architecture "Mongoose" Qualcomm Xiaolong 820 using a proprietary architecture "kryo", and the relevant test data exposure from view, because the use of independent architectural innovations, performance play Frozen Games of the chip's has increased substantially in the same time, power consumption is significantly reduced, while improving other aspects of innovation in the smartphone space.
In contrast, the unicorn 950 chip release, in spite of the industry's pursuit of popular, but we did not see representatives of the chip industry and competitive trends of the independent chip architecture design brings results in the future (which is still copying the ARM "big.little" architecture), and of course we are here not to deny ARM "big.little" architecture and Huawei copied reasonableness of this approach, innovation and brings performance boost performance, after all, a lot of evaluation shows that Kirin 950 chip has made Huawei Hass squeeze into the global mobile phone chip first camp, par Samsung and Qualcomm, and bring it directly to enhance competitiveness in the smartphone market, but as the only Chinese mobile phone industry is expected to challenge Apple and Samsung companies, not only to focus on the present, but also to grasp the development trend of the industry, the only way. We can shorten the gap and challenging time, even in the future beyond, I am afraid this is the unicorn 950 chip Guards behind us, including Huawei Hass rational thinking.
Monday, November 2, 2015
Chinese mobile Internet company inaugurated
According to reliable sources, the Chinese mobile Internet company in the last day of October to get a business license, which means that play Barbie Cooking Games long-awaited Chinese mobile Internet strategy into a new phase.
Chinese mobile Internet company after a year when preparations finally landing in China is now located in Guangdong Mobile Internet base for the foundation, the integration of China Mobile's various Internet services in the future as China Mobile Internet business open platform. Different with the previous rumors, this head of the company's high hopes for the Internet will be. Statistics show that Hong Xiaoqin, born in 1964, senior, very experienced in engineering design maintenance. 1985 joined the Guangdong Provincial Post and Telecommunications Authority deputy director. In 1999 he was appointed Deputy General Manager of Guangdong Mobile Group. September 2010 was transferred to the General Manager of Inner Mongolia.
All along, China Mobile, the new business is mainly responsible for the nine base of operations, including music, video, games, reading, animation five bases and Internet content, networking, e-commerce and location services base. In the 2012 Worldwide Developers Conference, CEO Li Yue, China Mobile is planning to confirm Chinese mobile Internet company, will integrate the Internet business and the company of independent operation, which content will be included in future service of China Mobile's new media companies. It was expected to complete in 2013, but since then progress has been slow. October 2014,play Dora Games China Mobile announced the official launch of the preparatory group of Internet companies, the preparatory group leader concurrently by the chairman of China Mobile International, Inc. and chairman of China Mobile Hong Kong Company Linzhen Hui.
Mobile Internet company in China to build the same time, another content-based Internet services company operating ---- Migu culture Technology Co., Ltd. took the lead in the January 15, 2015 was established in Beijing, declaring China mobile services in the digital content The company formally launched Operation. As China Mobile for the mobile Internet field into operation first professional subsidiary Migu cultural integration of China Mobile's music, video, reading, games, animation and other services, designed to create a fusion of traditional media and new media development of new platform.
Over the years, the face of the decline and deepening of the traditional flow of business communication services, led by China Mobile telecom operators have been seeking the restructuring and development of the road, but many attempts are not successful. The industry believes that telecom operators inherent in traditional management model and business development does not adapt to the development of the Internet, business development process is too long, poor staff management flexibility, incentives are not in place, even attracted a lot of so-called "Internet crazy" added, it is difficult to make a difference, we must completely change the chance to break through, the formation of independent Internet company, with Internet play Internet is the only way to do it.
Earlier, China Unicom, China Telecom have also set up a venture capital company, a "professional business mentor hatch + + angel investment" incubator model to support internal staff and external entrepreneurs innovation, entrepreneurship. China Mobile and the State Development and Investment Company in May 18, 2015 completed the first phase of the shift of the creative industries fund-raising, fund-raising 2.55 billion yuan, the fund focuses on mobile Internet field and related downstream industries have the potential play Baby Hazel Games of companies, enterprises or Shares, equity, operations and assets to invest in other economic organizations. These are the telecom operators to adapt to a major strategic decision made by the mobile Internet era.
Telecom operators in the mobile Internet era is facing severe challenges, the traditional ways of operating and business models are unsustainable, relying more profitable traffic charges encountered overwhelming user complaints. But we should also see that telecom operators need to constantly build, upgrade and maintenance of broadband networks, mobile networks, if there is not enough profit can not guarantee infrastructure-building process in the information age, to get users to enjoy the cheapest network service, fundamentally speaking, or to find Internet operators to survive the road, when the network operator's traffic revenue in the financial statements are not accounted for the main location of the time, that is, people really enjoy the ultra-cheap, or even free Internet access time.
Chinese mobile Internet company after a year when preparations finally landing in China is now located in Guangdong Mobile Internet base for the foundation, the integration of China Mobile's various Internet services in the future as China Mobile Internet business open platform. Different with the previous rumors, this head of the company's high hopes for the Internet will be. Statistics show that Hong Xiaoqin, born in 1964, senior, very experienced in engineering design maintenance. 1985 joined the Guangdong Provincial Post and Telecommunications Authority deputy director. In 1999 he was appointed Deputy General Manager of Guangdong Mobile Group. September 2010 was transferred to the General Manager of Inner Mongolia.
All along, China Mobile, the new business is mainly responsible for the nine base of operations, including music, video, games, reading, animation five bases and Internet content, networking, e-commerce and location services base. In the 2012 Worldwide Developers Conference, CEO Li Yue, China Mobile is planning to confirm Chinese mobile Internet company, will integrate the Internet business and the company of independent operation, which content will be included in future service of China Mobile's new media companies. It was expected to complete in 2013, but since then progress has been slow. October 2014,play Dora Games China Mobile announced the official launch of the preparatory group of Internet companies, the preparatory group leader concurrently by the chairman of China Mobile International, Inc. and chairman of China Mobile Hong Kong Company Linzhen Hui.
Mobile Internet company in China to build the same time, another content-based Internet services company operating ---- Migu culture Technology Co., Ltd. took the lead in the January 15, 2015 was established in Beijing, declaring China mobile services in the digital content The company formally launched Operation. As China Mobile for the mobile Internet field into operation first professional subsidiary Migu cultural integration of China Mobile's music, video, reading, games, animation and other services, designed to create a fusion of traditional media and new media development of new platform.
Over the years, the face of the decline and deepening of the traditional flow of business communication services, led by China Mobile telecom operators have been seeking the restructuring and development of the road, but many attempts are not successful. The industry believes that telecom operators inherent in traditional management model and business development does not adapt to the development of the Internet, business development process is too long, poor staff management flexibility, incentives are not in place, even attracted a lot of so-called "Internet crazy" added, it is difficult to make a difference, we must completely change the chance to break through, the formation of independent Internet company, with Internet play Internet is the only way to do it.
Earlier, China Unicom, China Telecom have also set up a venture capital company, a "professional business mentor hatch + + angel investment" incubator model to support internal staff and external entrepreneurs innovation, entrepreneurship. China Mobile and the State Development and Investment Company in May 18, 2015 completed the first phase of the shift of the creative industries fund-raising, fund-raising 2.55 billion yuan, the fund focuses on mobile Internet field and related downstream industries have the potential play Baby Hazel Games of companies, enterprises or Shares, equity, operations and assets to invest in other economic organizations. These are the telecom operators to adapt to a major strategic decision made by the mobile Internet era.
Telecom operators in the mobile Internet era is facing severe challenges, the traditional ways of operating and business models are unsustainable, relying more profitable traffic charges encountered overwhelming user complaints. But we should also see that telecom operators need to constantly build, upgrade and maintenance of broadband networks, mobile networks, if there is not enough profit can not guarantee infrastructure-building process in the information age, to get users to enjoy the cheapest network service, fundamentally speaking, or to find Internet operators to survive the road, when the network operator's traffic revenue in the financial statements are not accounted for the main location of the time, that is, people really enjoy the ultra-cheap, or even free Internet access time.
Why should we accept the $ 1 billion investment in Tencent
Nov. 2 in the evening, according to "The Wall Street Journal" quoted informed sources said, Tencent investment in the new company is nearing play baby games completion of the public comment after the US group merged with the $ 1 billion, the new company valued at approximately $ 20 billion. Value brother believes that the financing if true, Tencent will be the first one billion dollars to the single digits, a record of all previous financing. Nearly nine months without access to finance US group reviews, already hungry, why Tencent to accept this investment? Is hungry or rational choice?
Capital advent of winter, the US group would like an early review ashore?
From July this year so far, the industry has been rumored to get a new round of financing US corporations, from one billion dollars in July, to 30 billion dollars in October, and then to today's Tencent single one billion US dollars, a new review of the US group financing History indeed Pofeizhouzhe. Why is the US group and Reviews so anxiously want to get a new round of investment? Value brother believes that the main reason is the winter capital fell, the US group reviews actually not much cash on hand, the early ashore, melt into a new round of funding is the most critical.
Investment circles have a saying, "Do not go in the money when financing", well versed in capital financing Wang Tao and Tao naturally want early access to new capital, and then make their own O2O model is more promising. Brother value analysis, the first half of 2015-2016, the winter capital of the state will continue to maintain, therefore, one billion dollars for the US group review, it will be a basic range of funds, to ensure himself lived the first half of 2016 . If you survive the first half of next year, the US group will review the work of the basic completion of the merger of the business (according to insiders public comment, the US group reviews the merger will last 9 months) has been largely completed, will again force himself plenty of time to win.
To resist the opponents, we will continue to burn expansion
Previously known rumors on peace, burn US group monthly amount over 600 million yuan, can be described as the first large O2O burn, so from the beginning of 2015 the US group obtained financing of $ 700 million after a nearly nine-month period did not a new round of financing, but the burn has exceeded 5 billion yuan, far exceeding the previous total financing. In order to withstand the opponent's crazy comeback, the US group apparently hopes soon to get a new round of financing.
Value brother believes that in the current buy and catering O2O pattern has formed four camps, Baidu Department, the US-based group reviews and Ali, and Ali have been associated as Tencent and US group reviews (Ali and Tencent are US play Baby Games group of investors and review), although there are positive contest, but far less tragic killing and Baidu. Therefore, the US group reviews biggest rival now is Baidu, and Baidu of Baidu and Baidu rice takeaway two weapons and US group performed PK, from the capital point of view, the US group reviews do not take advantage. In order to hold the score in the first half of this year, the US group reviews should continue to burn, this seemingly harm than as a way to curb the expansion of the opponents.
The advent of winter, backed by Tencent system to win the war O2O
According to the message, "Wall Street Journal" the disclosure, Tencent this financing for US corporations will be an investment in one of its largest, Tencent will also carry out a strategic review to support the US group: for example, through QQ, micro letters and other areas of radiation O2O to achieve a leading position in the field. So for the US group review, the greater strategic significance behind it.
According to Tencent released financial results as of June 30, 2015 in, QQ monthly number of active accounts reached 843 million, up 2% over last year. Intelligent Terminal monthly active accounts grew 20 percent to 627 million at the end of the quarter; consolidated monthly number of active accounts micro-letters and WeChat reached play Frozen Games 600 million, an increase of 37% over last year. Tencent mobile terminal Q and micro letter with hand, has achieved full coverage of basic necessities, the public comment had with Tencent has received a great bonus, and with the consolidation and review of the US group, this advantage will continue.
Capital advent of winter, the US group would like an early review ashore?
From July this year so far, the industry has been rumored to get a new round of financing US corporations, from one billion dollars in July, to 30 billion dollars in October, and then to today's Tencent single one billion US dollars, a new review of the US group financing History indeed Pofeizhouzhe. Why is the US group and Reviews so anxiously want to get a new round of investment? Value brother believes that the main reason is the winter capital fell, the US group reviews actually not much cash on hand, the early ashore, melt into a new round of funding is the most critical.
Investment circles have a saying, "Do not go in the money when financing", well versed in capital financing Wang Tao and Tao naturally want early access to new capital, and then make their own O2O model is more promising. Brother value analysis, the first half of 2015-2016, the winter capital of the state will continue to maintain, therefore, one billion dollars for the US group review, it will be a basic range of funds, to ensure himself lived the first half of 2016 . If you survive the first half of next year, the US group will review the work of the basic completion of the merger of the business (according to insiders public comment, the US group reviews the merger will last 9 months) has been largely completed, will again force himself plenty of time to win.
To resist the opponents, we will continue to burn expansion
Previously known rumors on peace, burn US group monthly amount over 600 million yuan, can be described as the first large O2O burn, so from the beginning of 2015 the US group obtained financing of $ 700 million after a nearly nine-month period did not a new round of financing, but the burn has exceeded 5 billion yuan, far exceeding the previous total financing. In order to withstand the opponent's crazy comeback, the US group apparently hopes soon to get a new round of financing.
Value brother believes that in the current buy and catering O2O pattern has formed four camps, Baidu Department, the US-based group reviews and Ali, and Ali have been associated as Tencent and US group reviews (Ali and Tencent are US play Baby Games group of investors and review), although there are positive contest, but far less tragic killing and Baidu. Therefore, the US group reviews biggest rival now is Baidu, and Baidu of Baidu and Baidu rice takeaway two weapons and US group performed PK, from the capital point of view, the US group reviews do not take advantage. In order to hold the score in the first half of this year, the US group reviews should continue to burn, this seemingly harm than as a way to curb the expansion of the opponents.
The advent of winter, backed by Tencent system to win the war O2O
According to the message, "Wall Street Journal" the disclosure, Tencent this financing for US corporations will be an investment in one of its largest, Tencent will also carry out a strategic review to support the US group: for example, through QQ, micro letters and other areas of radiation O2O to achieve a leading position in the field. So for the US group review, the greater strategic significance behind it.
According to Tencent released financial results as of June 30, 2015 in, QQ monthly number of active accounts reached 843 million, up 2% over last year. Intelligent Terminal monthly active accounts grew 20 percent to 627 million at the end of the quarter; consolidated monthly number of active accounts micro-letters and WeChat reached play Frozen Games 600 million, an increase of 37% over last year. Tencent mobile terminal Q and micro letter with hand, has achieved full coverage of basic necessities, the public comment had with Tencent has received a great bonus, and with the consolidation and review of the US group, this advantage will continue.
Saturday, March 7, 2015
"Frozen" Behind the Scenes Movie Highlights
Elsa wanted to give my sister a birthday surprise party, only because the cold caused a small disaster
LOS ANGELES time network "Frozen," the heat in the United States did not slow retreat from the release of the film has been nearly a year and a half's time, this new Disney classic still constantly create topics, and a sequel, musical and other plans also have released, but not before, the audience was undoubtedly the most anticipated "Frozen," the short film "Frozen: Birthday Surprise." This is a movie with the North American audience in local time March 13 patch "Cinderella" Unfortunately, although the mainland will be synchronized release "Cinderella," but there will be no patch. Time network reporters yesterday ahead of Los Angeles to watch the "Frozen: Birthday Surprise", which just a few minutes what Aspect it? And "Frozen," the Style different? Let announced one for everyone.
"Frozen: Birthday Surprise" is one small but perfectly formed, enabled are "Frozen" original cast top team configuration. Short film by Chris Buck and Jennifer Lee continued teamed Zhang Jing, the story revolves around Anna's birthday party started. Sister Elsa wanted to give my sister a big surprise, so contacted Kristoff, Olaf and other various people together to help prepare, mended to Aisha suddenly got cold, which can give her magic brought unexpected Bug, led a series of riots and funny stories.
Olaf thought the movie would be a troublemaker, but I did not expect Elsa also created a large group of "little trouble"
Compared with the "Frozen" positive, this is the movie seem more abstract, more relaxed and funny. Director and producer who apparently do not want to add much to the story in the movie in which, perhaps because they are afraid to start affecting the back of the sequel. Although the plot is too simplified, but the movie still continues, "Frozen" excellent visuals and narrative style, a lot of the original film in passing the characters also have more to start. It can be said that the movie is a writer and artist who launched a testing ground for the imagination of God, the most interesting design comes Elsa when sneezing, will emit many small snowball,play Frozen Games these funny little things with elves "little yellow man" very likeness, give people an unexpected surprise.
"Frozen: Birthday Surprise" in the song still from Robert Lopez and Kristen Anderson - Lopez two couples, who last year with "Let it go" got the Oscar. This gold medal is really quite creative partner exuberant, movies they contribute a few good songs, the most catchy undoubtedly lead singer Elsa "A cold never bothered me anyway!", For "Let it go" there very wonderful echo. I believe this will be a popular "brainwashing song", which for American parents who touches a good thing, because children may eventually want to change a song hum.
LOS ANGELES time network "Frozen," the heat in the United States did not slow retreat from the release of the film has been nearly a year and a half's time, this new Disney classic still constantly create topics, and a sequel, musical and other plans also have released, but not before, the audience was undoubtedly the most anticipated "Frozen," the short film "Frozen: Birthday Surprise." This is a movie with the North American audience in local time March 13 patch "Cinderella" Unfortunately, although the mainland will be synchronized release "Cinderella," but there will be no patch. Time network reporters yesterday ahead of Los Angeles to watch the "Frozen: Birthday Surprise", which just a few minutes what Aspect it? And "Frozen," the Style different? Let announced one for everyone.
"Frozen: Birthday Surprise" is one small but perfectly formed, enabled are "Frozen" original cast top team configuration. Short film by Chris Buck and Jennifer Lee continued teamed Zhang Jing, the story revolves around Anna's birthday party started. Sister Elsa wanted to give my sister a big surprise, so contacted Kristoff, Olaf and other various people together to help prepare, mended to Aisha suddenly got cold, which can give her magic brought unexpected Bug, led a series of riots and funny stories.
Olaf thought the movie would be a troublemaker, but I did not expect Elsa also created a large group of "little trouble"
Compared with the "Frozen" positive, this is the movie seem more abstract, more relaxed and funny. Director and producer who apparently do not want to add much to the story in the movie in which, perhaps because they are afraid to start affecting the back of the sequel. Although the plot is too simplified, but the movie still continues, "Frozen" excellent visuals and narrative style, a lot of the original film in passing the characters also have more to start. It can be said that the movie is a writer and artist who launched a testing ground for the imagination of God, the most interesting design comes Elsa when sneezing, will emit many small snowball,play Frozen Games these funny little things with elves "little yellow man" very likeness, give people an unexpected surprise.
"Frozen: Birthday Surprise" in the song still from Robert Lopez and Kristen Anderson - Lopez two couples, who last year with "Let it go" got the Oscar. This gold medal is really quite creative partner exuberant, movies they contribute a few good songs, the most catchy undoubtedly lead singer Elsa "A cold never bothered me anyway!", For "Let it go" there very wonderful echo. I believe this will be a popular "brainwashing song", which for American parents who touches a good thing, because children may eventually want to change a song hum.
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